LMS & CRM Analyst

Position Overview:

The LMS and CRM Analyst will be responsible for managing and optimizing our Learning Management System (LMS) and Customer Relationship Management (CRM) tools. This role will support the smooth operation of both platforms to ensure that learning experiences and customer interactions are seamless and effective. The ideal candidate will have a blend of technical expertise analytical skills and a strong understanding of educational technologies.

Key Responsibilities:

LMS (Learning Management System):

• Manage administer and optimize the Learning Management System (LMS) to ensure smooth user experience for students instructors and administrators.
  
• Collaborate with instructional designers and subject matter experts to upload and manage course content quizzes assignments and assessments.
  
• Provide user support troubleshoot technical issues and ensure platform uptime.
  
• Analyze LMS usage data and generate reports on course completion rates learner engagement and platform performance.
  
• Maintain user accounts permissions and roles within the LMS.
  
• Ensure the system is aligned with best practices for data security privacy and compliance standards.
  

CRM (Customer Relationship Management):

• Oversee the CRM system (e.g. Salesforce HubSpot) and ensure it s integrated with other tools (LMS marketing platforms etc.).
  
• Track and manage customer lifecycle from lead generation to conversion ensuring accurate data entry and reporting.
  
• Monitor and report on CRM data providing insights into customer engagement trends and behaviors.
  
• Assist in the development and automation of workflows to improve customer interaction and support.
  
• Work with sales marketing and support teams to maintain data integrity and improve CRM functionalities.
  
• Provide training and support to internal teams on CRM best practices and system updates.
  

Data Analysis and Reporting:

• Utilize analytics tools to track performance metrics for both LMS and CRM systems.
  
• Create actionable reports and dashboards to guide decision-making for internal stakeholders.
  
• Continuously evaluate the effectiveness of LMS and CRM systems and recommend improvements or new tools.
  

Collaboration and Support:

• Work closely with the IT sales customer success and marketing teams to ensure systems are functioning properly and meeting the needs of the business.
  
• Provide training and onboarding support for new users on both LMS and CRM systems.
  
• Ensure integration between LMS and CRM systems to streamline processes and enhance user experience.
  

Skills & Qualifications:

• Bachelor s degree in Information Technology Education Business or related field.
  
• 2-4 years of experience in managing Learning Management Systems (LMS) and Customer Relationship Management (CRM) platforms.
  
• Hands-on experience with popular LMS platforms (e.g. Moodle Canvas Blackboard) and CRM tools (e.g. Salesforce HubSpot).
  
• Strong analytical skills and the ability to interpret data and provide actionable insights.
  
• Technical proficiency in system integrations user management and platform customization.
  
• Familiarity with educational technology trends tools and best practices.
  
• Excellent problem-solving skills and attention to detail.
  
• Strong communication skills and the ability to collaborate with cross-functional teams.
  
• Experience in data reporting dashboard creation and performance metrics analysis.
  

Requirements

• Certifications in LMS administration or CRM systems (e.g. Salesforce Certified Administrator).
  
• Experience in the EdTech industry or educational product management.
  
• Knowledge of HTML/CSS SQL or other technical languages a plus.
  
• Experience with automation and workflow tools.
  

Benefits