Business Analyst - Team Lead - EDC(SMB)

Noida - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About Us:Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:-We are seeking an experienced Business Analyst to join our team. The successful candidate will be responsible for analyzing and interpreting complex data sets identifying trends and insights and developing actionable recommendations to support our product development and strategy.

Were looking for a data-savvy and detail-oriented Marketing Performance Analyst & Campaign Specialist to join Paytms Merchant Marketing team. This role will be the bridge between marketing execution and data insights ensuring every campaign is tracked measured and optimized for impact.

You will own end-to-end campaign performance tracking across all channels and manage a portion of CleverTap campaign execution helping us deliver data-backed growth at scale.

Key Responsibilities

1. Campaign Tracking & Reporting

Track and measure performance of 200300 monthly campaigns across multiple channels (SMS WhatsApp push notifications in-app banners email etc.).

Build and maintain campaign performance dashboards with KPIs such as reach engagement conversions GMV impact and ROI.

Ensure data accuracy by validating and cleaning incoming campaign performance data.

Provide actionable insights to campaign managers and business stakeholders for optimization.

2. Marketing Automation (CleverTap)

Create and schedule selected campaigns on CleverTap (push in-app WhatsApp etc.) based on briefs.

Support campaign segmentation audience targeting and A/B testing.

Maintain and update user segments for ongoing lifecycle and winback campaigns.

3. Insights & Optimization

Identify trends best-performing channels and improvement opportunities from campaign data.

Work with the growth product and marketing teams to recommend targeting refinements and messaging tweaks.

Present weekly and monthly performance summaries to business leaders.

Qualifications:

1. 24 years of experience in marketing analytics campaign performance tracking or marketing operations.

2. Hands-on experience with marketing automation tools (CleverTap preferred but MoEngage WebEngage or similar also okay).

3. Proficiency in Excel / Google Sheets SQL (basic queries) and data visualization tools (Tableau Data Studio or similar).

4. Strong analytical thinking and ability to translate data into actionable recommendations.

5. Excellent communication skills for working with cross-functional teams.

6. Attention to detail and ability to manage multiple priorities in a fast-paced environment.

Why join us : We aim at bringing half a billion Indians into the mainstream economy and everyone working here is striving to achieve that goal. Our success is rooted in our peoples collective energy and unwavering focus on the customers and thats how it will always be. We are the largest merchant acquirer in India.

Compensation:If you are the right fit we believe in creating wealth for enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!

Required Experience:

About Us:Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the...