Regional Digital Manager, Biddable
Regional Digital Manager, Biddable
Posted on :
25-08-2025
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1 Vacancy
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Job Description
Description
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
About Wavemaker: A LeadingWPP MediaBrand
A Leading WPP MediaBrand Wavemakerpositively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster together.
Role Summary and Impact
This role will directly contribute to regional growth in APAC aligning with our global strategy of innovation and excellence. With 12000 employees spanning 16 culturally diverse markets we thrive on the strength of local expertise unified by a global vision to deliver impactful solutions for our clients
We are seeking aBiddable Managerwho thrives in ahands-on single contributor roleto collaborate with local clients as part of the central digital team (regional team). This role is critical inplanning executing and landing digital campaigns in-market ensuring they align with both regional strategies and local market needs.
As a key driver of success the Biddable Manager will takeend-to-end ownershipof digital deploymentfrom conceptualization and planning to activation monitoring and optimizationwhile deriving insights from executed campaigns and delivering actionable reporting. This is apivotal rolethat requires close collaboration with local market teams and offshore implementation partners to ensure seamless execution and measurable impact.
The role reports to the Cluster Leads and works closely with cross-functional teams including strategists planners data analysts activation specialists and creative teams. While this position does not have direct reports it demands strong leadership in managing discussions with clients and stakeholders on digital strategiesKey Responsibilities
Execution-Focused Strategy & Planning
- Takedirect ownershipof biddable media strategies (e.g. Programmatic Video Display etc. Paid Social TikTok Meta etc. and SEM) aligned with overall marketing and business goals.
- Translate brand growth plans and advertising briefs into actionable media plans by supporting the Cluster Lead in developing localized digital strategies.
- Ensure all plans areactionable and executable at the local market level adhering to best practices guidelines and sufficiency standards.
- Collaborate with internal stakeholders (e.g. Local Market Planning teams Creative Analytics Activation and Implementation teams) to ensure integrated campaign planning andseamless execution in-market.
- Actively participate in discussions with local market teams to understand their unique challenges and adapt strategies accordingly.
End-to-End Campaign Management & Optimization
- Oversee theend-to-end executionof biddable media campaigns including setup activation tracking and optimization across platforms such as Google Ads Meta Ads (Facebook/Instagram) TikTok DV360 The Trade Desk LinkedIn and others.
- Work closely with the activation team to monitor campaign performance and ensure alignment with the media plan.
- Troubleshoot any issues during campaign implementation and provide guidance to local market teams to ensure smooth deployment.
- Ensure best practices are applied for campaign setup targeting bidding strategies ad copy creative testing and landing page optimization.
Stakeholder Collaboration & Accountability
- Serve as theprimary point of contactfor local market teams ensuring alignment between regional strategies and local execution.
- Build strong relationships with local stakeholders to foster collaboration and ensure buy-in for digital initiatives.
- Maintain a high level of accountability for campaign success taking ownership of results and proactively addressing challenges.
Reporting Analysis and Insights
- Analyze performance data from biddable media campaigns and implement optimization strategies to drive continuous improvement.
- Utilize reporting and analytics tools (e.g. Google Analytics platform dashboards) to track analyze and report on campaign performance providing actionable insights and recommendations.
- Prepare and present regular performance reports to stakeholders highlighting key insights achievements and areas for improvement.
- Conduct A/B testing and other experimentation to evaluate creative targeting bidding strategies and landing page effectiveness using findings to enhance future campaigns.
- Collaborate with local market teams to interpret performance data and provide tailored recommendations that align with regional and local objectives.
Innovation & Industry Knowledge
- Stay informed about the latest trends technologies and best practices in the digital advertising landscape particularly within biddable media.
- Evaluate and recommend new platforms tools and strategies to enhance campaign performance efficiency and scalability.
- Act as a subject matter expert for biddable media within the organization providing guidance and thought leadership to internal teams and stakeholders.
- Share knowledge and updates on emerging industry developments with local market teams to foster innovation and maintain competitive advantage.
- Proactively identify opportunities to test new formats channels or technologies that could improve campaign outcomes or unlock new growth opportunities.
Skills and Experience
AtWPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:
- BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
- Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
- LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
Requirements
- 3 to 4 years of experience in digital planning and implementation within marketing and/or media.
- Hands on experience of platform activation and setup across DV360 or other equivalent programmatic platform Social Media (Meta and TikTok).
- In-depth knowledge of programmatic social and search developments.
- Strong analytical critical thinking and problem-solving skills.
- Ability to think strategically and execute effectively.
- Bachelors degree in Marketing Advertising or a related field (or equivalent professional experience).
- Excellent written and verbal communication skills.
- Ability to speak Mandarin will be advantageous due to high level of interaction with Mandarin-speaking clients based in Hong Kong and Taiwan
- Ability to thrive in afast-paced dynamic environmentwhile maintaining attention to detail.
- A growth mindset with curiosity and enthusiasm for learning.
- A self-starter with ahands-on approachand the ability to manage multiple tasks independently.
- Strong sense ofownership and accountability with a focus on delivering measurable results.
- Collaborative mindset with the ability to build strong relationships across diverse teams and markets.
- Exceptional organizational and project management skills to handlecritical responsibilitiesand tight deadlines.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Please read our Privacy Notice ( more information on how we process the information you provide.
While we appreciate all applications received only those candidates selected for an interview will be contacted.
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Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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