Head of Marketing UK
Head of Marketing UK
Posted on :
25-08-2025
Employer Active
1 Vacancy
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Job Description
YOUR MISSION
As our newHead of Marketing UK youll lead the transformation from a centrally steered marketing approach to a locally empowered structure starting with you. You will act as the strategic and operational lead for all local brand & marketing activities and play a key role in building the yfood brand in one of our most promising international markets.
You combine deep local marketing expertise with strong digital and social media competence and understand how to activate a brand across channels and communities. Youre able to work within a matrix structure and know how to collaborate across central and local teams. Youre not just a planner youre a builder.
Your Responsibilities
You combine deep local marketing expertise with strong digital and social media competence and understand how to activate a brand across channels and communities. Youre able to work within a matrix structure and know how to collaborate across central and local teams. Youre not just a planner youre a builder.
Your Responsibilities
- Own the local marketing strategy and adapt the global brand platform for the UK market
- Drive brand awareness relevance and credibility through culturally resonant storytelling
- Ensure consistent brand activation across retail social digital influencer partnerships & PR
- Translate consumer insights into tailored campaigns and own the UK brand calendar
- Build and lead the UK marketing team step by step starting with yourself
- Collaborate closely with the international teams in Munich (Social Brand Activation Influencer CRM Performance Trade Marketing) and lead for consistent and holistic local execution.
- Prepare for future team growth (e.g. Junior Brand Activation Trade Marketing UK) and define the needed roles and workflows accordingly
- Lead the implementation of campaigns across all major brand channels integrating Social Media Influencer Marketing Content Creation Brand Activation and POS
- Collaborate with the Retail team to support sell-in listings and in-store executions
- Ensure strong performance tracking KPI monitoring and budget efficiency across initiatives
- Reporting to the UK Country Manager act as a strong marketing counterpartwith clear ownership for the brand side
- Foster alignment and collaboration with central functions in Munich HQ (Media Creative Digital E-Commerce Trade)
- Ensure seamless cross-functional execution across local and central teams
- The opportunity to build a local marketing organisation from the ground up
- A high-impact leadership role in one of our top priority growth markets
- Strong central support and mentorship from Munich HQ while owning the UK vision
- A dynamic bold and international team culture
- The chance to shape one of the most exciting food tech brands in Europe
WHAT YOU NEED TO SUCCEED
- Native English speaker or fluent in English with a deep understanding of UK consumer culture and media landscape
- 58 years experience in Brand Marketing or Integrated Marketing Roles in FMCG DTC Lifestyle or Food
- Proven track record in building brands owning campaigns and leading channel execution
- Strong social media influencer and content marketing expertise
- Comfortable working in matrix organizations with dotted reporting lines and international collaboration
- Strategic thinker with a hands-on builder mindset
- Analytical skills and marketing planning experience (budget ROI KPIs etc.)
- Entrepreneurial driven and collaborative
(WH)yfood
- We promote equal opportunities and value diversity.We are committed to creating an inclusive environment for all employees.
- yfood goes international.Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
- Agility is key.Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Vacation is important.Thats why we give you 30 days of paid vacation per year.
- yfood keeps you fit.For this purpose we offer a sports allowance workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
- Train your taste buds.Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichs. But some of them are true. Thats why we also offer a fruit basket your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
- B Corp is king. We have become B Corp certified! This means that we can now officially join a round of companies that all meet high social and environmental standards.
CONTACT
Katharina Bauer
Talent Acquisition Manager
Talent Acquisition Manager
About us
With yfood we are the market leader in the smart food category in Germany a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017 we have been making innovative complete food in the form of drinks bars as well as powders enabling simpler better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example we use resources responsibly and have been a carbon-neutral company since 2021. Currently more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets including the UK France and the Netherlands.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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