Director, Pro Marketing - Comfort & Water
Director, Pro Marketing - Comfort & Water
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Salary Not Disclosed
1 Vacancy
Job Description
Resideo is looking for an experienced strategic and results-oriented Director Pro Marketing Comfort and Water to lead our HVAC/Plumbing Pro and marketing this role you will develop and execute marketing strategies that drive awareness demand generation and revenue growth through our HVAC/Plumbing Pros resellers and distributors. You will collaborate closely with sales product and HVAC Pro teams to ensure alignment and success across go-to-market initiatives.
JOB DUTIES:
Strategy & Planning
- Develop and lead the overall marketing strategy aligned with business goals.
- Build and execute go-to-market campaigns and programs with/through HVAC Pros to drive pipeline and revenue.
- Own the planning and execution of co-marketing programs.
Pro Engagement
- Collaborate with sales and HVAC Pro management teams to identify growth opportunities.
- Design enablement programs toolkits and collateral that empower HVAC Pros to market and sell effectively.
- Drive HVAC Pros communications including newsletters webinars and portal content.
Campaign Management
- Launch integrated marketing campaigns (events digital email content) tailored to HVAC/Plumbing Pro segments.
- Track and report on HVAC/Plumbing Pros performance and campaign ROI.
Cross-functional Leadership
- Work closely with product marketing sales and operations to ensure consistent messaging and positioning across all channels.
- Serve as the voice of the HVAC/Plumbing Pros within the marketing organization.
Analytics & Optimization
- Analyze HVAC/Plumbing Pro campaign performance and optimize strategies to improve KPIs.
- Create dashboards and reports to track marketing effectiveness and contribution to revenue.
YOU MUST HAVE:
- 10 years of experience in marketing product management and/or related disciplines.
- 3 years in channel or HVAC/Plumbing Pro marketing leadership roles.
- Proven success in building and scaling marketing programs in a B2B environment (technology SaaS or manufacturing and/or related disciplines).
- Deep understanding of ecosystems including resellers distributors and alliances.
- Experience with CRM and marketing automation platforms (e.g. Salesforce HubSpot Marketo).
WE VALUE:
- Strong project management communication and relationship-building skills.
- Data-driven mindset with strong analytical and reporting capabilities.
- Experience managing MDF budgets and co-branded campaigns.
- Familiarity with HVAC/Plumbing Pro portals PRM (HVAC/Plumbing Pro Relationship Management) tools.
- Global or multi-regional marketing experience.
- Ability to thrive in an agile matrixed environment.
WHATS IN IT FOR YOU:
- Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies.
- An exciting opportunity to serve as a strategic cross-functional partner collaborating closely with sales product management procurement and customer service to drive alignment and business success.
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Required Experience:
Director
Employment Type
Full-Time
