Director of Marketing

Location: Salt Lake City UT
Reports to: CEO
Direct reports (initial): Marketing Strategist/Designer Content Producer (contract or in-house) Social/Community Manager (PT or agency) Graphic Design Intern Marketing Ops/Automation (shared or hire)

About Calyx Containers

Calyx Containers is a vertically integrated cannabis and nutraceutical packaging company changing the way products are cured stored and sold across the industry. Based in Salt Lake City our team brings together engineering compliance design and supply chain expertise to deliver packaging systems that elevate cannabis quality extend shelf life and support sustainable operations for our customers.

Were a group of creators and problem solversfocused on consistency compliance and consumer impact. If youre excited to tell stories through content and want to grow with a young energetic and mission-driven team read on.

Role Snapshot

You will own the marketing function end-to-end: brand product marketing demand generation content PR/communications digital events and marketing ops. Your mandate is simple: build a repeatable compliant growth engine that increases qualified pipeline shortens the sales cycle and elevates Calyx as the performance standard in preservation and packaging.

What Youll Own

• Go-to-Market Leadership Define segment strategy (cultivators processors MSOs brands) ICPs positioning pricing narratives and launch plans across containers and Calyx Cure.
  
• Product Marketing Translate material science into outcomes (yield terpene retention QA pass rates). Own messaging value proof sales collateral competitive battlecards.
  
• Demand Generation Build multi-channel programs (site SEO paid email LinkedIn webinars field/events) that deliver SQLs and pipeline contribution with clear CAC targets.
  
• Brand & Content Establish brand voice and scientific credibility. Ship case studies white papers data visualizations/ROI tools and a disciplined LinkedIn/editorial cadence.
  
• Website & Conversion Own site UX/CRO gated assets and lead routing. Partner with tech to connect quoting and ERP/CRM (e.g. NetSuite HubSpot/Salesforce) for instant ballpark quotes.
  
• Marketing Operations Implement attribution dashboards lead scoring lifecycle definitions (MQL/SQL) nurture and SLAs with Sales. Own budget and vendor/agency management.
  
• PR/Comms & Reputation Secure earned media awards and speaking; coordinate crisis/competitor response with Legal. Ensure all claims are substantiated and FTC-safe.
  
• Events & Field Plan high-ROI trade shows pop-ups and harvest rescue style campaigns. Create repeatable pre/during/post-show motions.
  
• Team & RACI Clarify who creates strategy (you) vs. who executes (strategist/design agencies). Hire coach and uplevel the team.
  

Key Responsibilities

• Own annual/quarterly marketing plan OKRs and budget.
  
• Build measurable programs for inbound (SEO/content/PR) and outbound (paid email events ABM).
  
• Maintain compliant claims; partner with Legal on review and competitor-comparison guardrails.
  
• Deliver enablement: pitch decks demo scripts playbooks objection handling and industry proof points.
  
• Lead website roadmap (CRO tests quote flow analytics SEO technical health).
  
• Forecast and report on marketings pipeline and revenue contribution with disciplined attribution.
  
• Recruit and manage team; set standards for creative quality speed and scientific accuracy.
  

Qualifications

Must-Have

• 510 years in B2B marketing including 35 leading a team in a manufacturing packaging or regulated CPG context.
  
• Demonstrated success owning pipeline targets and reducing CAC while improving sales velocity.
  
• Strong product marketing chops: positioning technical products turning data into meaningful benefits.
  
• Hands-on demand gen execution across SEO paid search/social email field/events and partner channels.
  
• Marketing ops literacy: attribution lifecycle definitions lead scoring CRM/MA integration (e.g. HubSpot/Salesforce with NetSuite or similar).
  
• Excellent writer/editor with a bias toward clear scientific claims-safe communication.
  
• Experience collaborating with Legal on claim substantiation and competitor comparisons.
  

Nice-to-Have

• Cannabis ag-tech life sciences or specialty materials experience.
  
• Familiarity with two-shot injection molding flexible packaging or child-resistant standards.
  
• ABM playbooks for mid-market/enterprise accounts and MSOs.
  
• Building interactive ROI tools/data visualizations for sales enablement.
  
  

Tools & Stack (flexible)

HubSpot or Salesforce NetSuite integration Google Analytics/Tag Manager LinkedIn Ads/Google Ads email automation Shopify (or current CMS) Hotjar/SEMrush Asana/Jira PR distribution/monitoring.

Working Style

• Strategy first; test-and-learn execution with weekly experiment reviews.
  
• Builder mindsetcan operate with agencies and a lean internal team.
  
• Clear concise writing (especially for LinkedIn and customer-facing materials).
  

Compensation

$125000 base company profit sharing

MORE ABOUT US:

Our team is composed of bright hardworking creative and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience energy and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace demand high personal standards and offer everyone the opportunity to contribute skill-build and develop their talents.

Benefits and Perks offered to full time employees:
-Flexible Paid Time Off
-Comprehensive benefits offerings including: Medical (with company-funded HRA) Dental Vision Short- and Long-Term Disability Insurance Life Insurance Headspace Care Mental Health effective the first day of the month following hire.
-401(k)
-Ability to make an immediate impact
-Monthly team meetings and frequent social events

An ideal Calyx candidate looks like:
-Has experience in the cannabis and/or packaging industry
-Thrives in a fast-paced environment
-Handles ambiguity with a positive attitude
-Rolls up their sleeves to help their team

How success is measured at Calyx:
First 30 days spent getting to know the company and our team!
Ability to make an immediate impact - were growing quickly and want you to help cultivate that!
Living our core values:
--X-treme Ownership
--Be Quick But Dont Hurry
--Sustainability Is Multi-Dimensional
--We Are Square: Quality Does Not Cut Corners
--Customer Is The Only Boss
--Earn Success Every Day
--The Biggest Failure Is The Failure To Ask For Help
--Better Together: Cultivate An Inclusive Environment

Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. We believe strongly in fair hiring practices and in creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce workplace and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities.
Calyx is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities. To request reasonable accommodation please contact (Please note that applications should not be emailed to this address).