Specialist Customer Intelligence (m/f/d) - fixed-term 1,5 years
Specialist Customer Intelligence (m/f/d) - fixed-term 1,5 years
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Job Description
Your Tasks
- Collection of customer insights from internal and external data sources and derivation of strategic recommendations
- Design and implementation of market research projects with external service providers (e.g. pre-tests & post-campaign tracking of communication measures)
- Monitoring and interpretation of brand development in all MediaMarktSaturn countries using the so-called Brand Health Tracking as well as deriving strategies based on driver analysis of the Brand Equity Index (a metric for measuring brand strength)
- Conducting pre-launch analyses using a test and control group approach to evaluate and optimize in-store measures
- Close collaboration and coordination with various internal stakeholders including Brand & Strategy Campaigning and other business units
- Strategic assessment of new potential areas (e.g. cooperation partners new target groups)
- Preparation and (result) presentation for and to internal stakeholders
Your Profile
- Successfully completed studies in Business Administration Marketing Communications or a comparable qualification
- Initial relevant professional experience in marketing CRM market research or an advertising agency is desirable
- First knowledge of market research including various methods is an advantage
- Strong analytical skills and a high affinity for numbers
- Confident demeanor and assertiveness
- Solution-oriented and pragmatic working style in a fast-paced environment
- Excellent presentation and communication skills in both German and English
About Us
The Global Customer Experience & Intelligence team is the central point of contact for customer insights within the MediaMarktSaturn Group. The team provides data from internal and external sources as a basis for customer-centric strategic and operational decisions across all business units.
Additional Benefits
Job Infos
Location:Mnchen
MediaMarktSaturn Retail Group
Department:HQ - Customer Experience & Customer Care
Entrylevel:Professional Level
Type of Employement:Full Time
Working Hours:375
Persona:Job Requisition HQ Employee
Recruiter:Lea Theresa Ellerich
Recruiter:Lea Theresa Ellerich
Required Experience:
Unclear Seniority
Employment Type
Contract
