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Role Summary and Impact
The Programmatic Manager will lead programmatic media strategy planning and buying ensuring optimal campaign performance and client satisfaction by managing a team of traders fostering strong client and vendor relationships and driving innovation in the programmatic space. This role is crucial for delivering impactful digital media solutions and elevating the agencys programmatic expertise.
Skills and Experience
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
Measures of success-
In three months:
Strong understanding of client business
Build professional relationship with external vendors and lead performance-driven strategies with the clients
A keen understanding of the various platforms and systems which power digital media in the region
Work closely with theLocal Hub Offshoreand Global Programmatic activationteam to optimize overall campaign performance
Established great working relations with senior Clients and our Client leads
Understood key accounts and provided a POV on how to further develop them
In six months:
Achieve target KPIs across key clients and accounts
Upskill Performance of executivesin the team
Upskill wider Client team with Programmatic knowledge
Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
Be able to quantify strategic directions for the brands
In 12 months:
Be comfortable in developing programmatic strategies in line with the overall brand objectives
Be able to lead and provide strategic insights on Programmatic matters to the teams you work with
Be confident in taking part in strategic meetings and support the overall digital strategy with Programmatic strategic inputs
Responsibilities of the role:
Working with largebrandbudgets lead the programmatic media strategy and buying for client
Manage a team ofProgrammatic specialiststo ensure quality of media plans campaigns are setup correctly optimized efficiently and that deliveries are met or exceeded
Work collaboratively with the account teams to evaluate client needs with regards to their integrated advertising objectives and goals and to coordinate successful delivery of campaigns.
Drive and champion programmatic media by closely working with the account team and clients through education best practices case studies.
Become main point of contact and trusted advisor for client on all Programmatic matters.
Ensure that the account teams and clients areup-to-dateon innovations and new technologies by maintaining close relationships with all vendors (DSPs SSPsAI vendors Data Providers etc)
Contribute to evaluation of new platforms and vendor offerings through regular meetings with vendors maintaining a record of offerings and testing of new technologies and supply sources
Develop smooth and efficient operational processes for programmatic planning and buying across your internal team andwider WPP Media agencies teams.
Build and present strategic and/or technical documentation to teams as well as clients
What You Need:
4-5 years of experience in media agencies working in digital role with4 years of programmatic experience or ad tech company working on ad operations and campaign management
Hands-on experience in setting up and optimizing campaigns using DSPs is preferred (The Trade Desk DV360 etc.) orGoogle Ads and other advertising self-serve tools
Working knowledge of site analytics tools 3rdparty ad servers (e.g. Campaign Manager)and tag managers
Advanced Microsoft Excel andPowerpointskills
Client facing attitude and great communication skills experience in managing senior clients
Efficient worker with good time management skills; ability to work on multiple projects and campaigns while meeting deadlines
Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying
Passionate and commitment to master WPP Medias best-in-class AI tools and platforms to create innovative solutions for clients growth
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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