Customer Data Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our client is a leading High-tech electronics consumer products company they invite bright and energetic candidate for the following vacancy:
Customer Data Marketing Manager
Responsibilities
Interested candidates please send your full resume (MS Word document) including employment history present and expected salary and contact telephone number to:Delken Group Limited Rm 1202 12/F CC Wu Building 302-308 Hennessy Road Wanchai HK; email toor contact 2591-1988 or fax to 2591-1222.
For more jobs please visit our website: All personal data submitted will be treated in strict confidential and used for recruitment purposes only:::
Customer Data Marketing Manager
Responsibilities
- Implementation of a marketing automation platform for the reports and dashboards to monitor lead-to-opportunity-to-close progression through marketing funnel to attain business goals
- Hands on management of customer database and big data system to execute and optimize the marketing teams lead generation efforts
- Develop and execute audience segmentation. Test and optimize digital campaigns to determine best content types/email elements for different target audience at different stages of purchase cycle to attain business goals
- Carry out A/B testing on automated marketing campaigns to maximize results
- Monitor and maintain data quality within the marketing and sales database
- Develop program to organically grow database to ensure ability to reach appropriate target audiences and business goals
- Determine regularly report on analyze and recommend actions related to improving KPIs for campaigns to improve lead generation
- Make recommendations on strategies procedures platform roadmaps and process improvements regarding marketing automation sales/marketing alignment measurement and lead generation
- Work collaboratively withmarketing teamsto ensure automated campaigns achieve businessgoals
- Degree or above
- At least 8 years marketing automation experience in-house or at an agency deploying high volume marketing campaigns for a large organization
- Expert level experience in database administration and marketing operations
- Good understanding of how to use a marketing automation platform to drive the execution of marketing strategyfrom demand generation to multi-channel engagement to customer cross-sell and advocacy
- Solid understanding of filters segmentation scoring model revenue stages and flows and CRM platform capabilities
- Familiar with HTML CSS and email deliverability
- Strong understanding of marketing metrics measurement and reporting
- Ability to drive projects to the finish line based on set goals towards agreed on deadlines
- Experience in integrating multiple marketing and sales platforms.
- Proficient in Cantonese English and Mandarin
- Immediately available is preferred
Interested candidates please send your full resume (MS Word document) including employment history present and expected salary and contact telephone number to:Delken Group Limited Rm 1202 12/F CC Wu Building 302-308 Hennessy Road Wanchai HK; email toor contact 2591-1988 or fax to 2591-1222.
For more jobs please visit our website: All personal data submitted will be treated in strict confidential and used for recruitment purposes only:::
Required Experience:
Manager
Key Skills
- SQL
- Data Collection
- GCP
- Master Data Management
- R
- Data Management
- Clinical Trials
- User Acceptance Testing
- Data Warehouse
- SAS
- Oracle
- Data Analysis Skills
About Company
Established in 1997, Delken is one of the most reputable recruitment, payroll, human resources and business process outsourcing company in Hong Kong.
