Market Development Manager
Market Development Manager
Posted on :
24-08-2025
Employer Active
1 Vacancy
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Job Description
ACCOUNTABILITIES:
The MDM is responsible for new business growth including identifying & assessing new market opportunities working with technical team to develop LZ solutions to meet market unmet needs developing new business analyzing & summarizing market reports and facilitating new products sales scale-up.
RESPONSIBILITIES / ACCOUNTABILITIES:
- Deep understanding of general industrial coating market. Build network with industry expertise across the value chain and coating associations.
- Dig out market unmet needs by market analysis & intelligence. Assess market opportunities and build up new market development projects pipeline.
- Work with technical team to identify & develop LZ solutions to meet market unmet needs. Lead project team to drive project success.
- Work with regional marketing managers on new product cost analysis and pricing.
- Develop initial successful commercial orders for new market development projects. Develop segment strategy plan and sales aids. Train sales team about new market knowledge.
- Work with sales team and facilitate new product sales scale-up.
- Support global marketing team on regional market information collection & analysis.
- Support mar-com contents development & events execution.
REQUIREMENTS EDUCATION EXPERIENCE SKILLS:
- Bachelors Degree in Chemistry/Chemical Engineering
- Minimum of 8 years experience in Marketing /Business Development / Sales.
- Working experience in coating industry strongly preferred
- Proven track record of successful new business identification/development
- Sound critical thinking problem solving and decision making skills. Proactively presents issues with recommended solutions implications and alternate options.
- Compelling influencing persuasion and negotiation skills seeks win-win solutions.
- Flexible and adaptable tolerant of uncertainty inherent to dynamic business conditions and new product development.
- Sound business analysis and project management skills.
- Excellent communications and presentation skills
- Must be fluent in English written verbal presentation
- Travel frequency over 50%
Required Experience:
Manager
Employment Type
Full Time
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