Assistant Manager Trade Marketing
Assistant Manager Trade Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Summary
- Jointly develop and execute trade promotions for clients to drive sales in the retail.
- Execution of trade marketing plan.
- Management BTL expenses.
- Track & monitoring progress of campaigns.
- Conduct business review with client.
General Responsibilities
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources where applicable
- Develop monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
- Monitor analyze and leverage market trends consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products target customer groups etc.
- Plan manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
- Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts
- Oversee and manage implementation of trade marketing standardized processes tools administrative activities (including approvals) etc. for smooth execution of trade marketing activities
- Develop manage and monitor the execution of above the line marketing campaigns and go-tomarket activities including in-store promotional initiatives
- Provide sales and trade spend tracking reports including insights by channels product categories etc. Track target achievements measure return on investment and evaluate effectiveness of trade marketing plans
- Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers needs
- Align with clients on agreed plans related to merchandising/planograms trade promotions instore execution multiple points of purchase point of sale materials etc.
- Work closely with client to conduct product training programs and organize CPE
Functional Skills and Knowledge
- Demonstrate sound knowledge and understanding of the business and industry especially product categories and channels
- Proven capabilities in marketing planning market research and demand forecasting as well as a sound understanding of customer needs and client marketing needs
- Demonstrate advanced research and analytical skills
- Demonstrate proficiencies in office productivity tools (e.g. Excel Word and PowerPoint)
- Demonstrate fluency in English (both written and spoken)
Education
- Degree or professional qualification in Marketing/Pharmacy or a related discipline
- Minimum 5 to 6 experience in a similar role.
Required Experience:
Manager
Employment Type
Full Time
