Regional CRM Associate
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel not just to build a Cashback platform but to reimagine how brands and consumers connect. As former advertisers they understood the limitations of traditional marketing and saw an opportunity to deliver more value on both sides. That idea quickly turned into action and the first prototype was built over a weekend with the other co-founders. Today ShopBack serves over 50 million users across 13 markets partners with 20000 merchants and powers over half a million transactions daily. Were building The Worlds Most Rewarding Way to Shop and looking for bold driven individuals to join us.
In the CRM team at ShopBack youll embark on a journey of having the liberty to manage relationships with our customers through our CRM system. You are invited to always be curious and constantly choose to pave new roads. Youll join the regional team working collaboratively with local marketing teams to develop and implement top-notch CRM strategies to effectively connect with our customers and maintain their ongoing engagement.
Your Adventure Ahead
- Manage and execute daily CRM campaigns to ensure timely and accurate delivery of promotional communications.
- Collaborate with local marketing teams to align campaign objectives and strategies and ensure effective customer journeys and optimize all touchpoints
- Continuously monitor and analyze performance metrics weekly to increase customer retention. Troubleshoot issues optimize performance through targeting content strategy and creative best practices.
- Develop and maintain the best customer segmentation strategies with user events and attributes to enhance targeted marketing efforts.
- Use data visualization tools to analyze CRM data and collaborate with the data team to design and maintain CRM reporting dashboards that provide actionable insights to stakeholders.
- Collaborate with engineering team to integrate CRM systems with other business tools and data sources.
Essentials to Succeed
- Bachelors degree in Marketing Business Data Science Computer Science or a related field.
- Minimum of 2 years relevant experience in CRM with a focus on app push & email marketing
- Proven ability to develop and execute successful CRM strategies and tactics.
- Experience with CRM platforms(e.g. Braze Salesforce Marketing Cloud CleverTap MoEngage)
- Experience working across APAC
- Experience with segmentation strategies and data visualization tools
- Prior experience with HTML SQL CSS Photoshop and other programming languages is a plus
- End-to-end understanding of programmatic campaigns (e.g. data integration dashboard building targeting logic campaign creation) is a plus
- Project management experience with the ability to prioritize and manage multiple projects simultaneously is a plus
- Strong analytical skills and the ability to interpret and act on data insights (using Pivot Tables or platforms such as Tableau Metabase etc.)
- Detail-oriented with a commitment to data accuracy and quality.
- A fast learner who is proactive with excellent analytical conceptual and problem-solving abilities
- Excellent communication and collaboration skills with the ability to work effectively across teams
- Demonstrated use of AI tools (e.g. ChatGPT Cursor) to develop new or improve workflows enhance productivity and drive efficiency at scale.
ShopBackers DNA
Grit -We tackle all challenges head-on working together to solve problems and achieve success.
Hunger- We value hard work and having relentless drive.
Speed -We move fast and have a bias for action all to deliver maximum impact.
Impact -We focus on results always aiming for the best possible outcomes and timelines.
Growth -We embrace a growth mindset constantly striving to learn improve and excel in our roles.
Exclusively for ShopBackers
Career progression pathsand opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning teamon a journey to global scale.
Competitive compensationbased on your performance.
Candid open and collaborative culturewhere feedback is valued for everyone to grow and improve every day.
Work-From-Anywhere benefitto enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
About Company
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