Specialist, Paid Social
Specialist, Paid Social
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
General Summary:
The Paid Social Specialist will lead the implementation and development of the paid social channel maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager the successful candidate will also integrate cross-functionally regularly liaising with other teams within Subscriber Acquisition and the wider business org.
Daily Activities
- Hands-on technical bid based buying and optimization across a number of platforms including Meta Snap TikTok Twitter Pinterest Reddit.
- Own the strategy and performance of paid social activity with full operational responsibility.
- Application of advanced in-platform bidding for optimization
- Ability to integrate ad tech solutions to automate social buying
- Lead Paid Social planning and media-buying across multiple territories ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
- Work closely with the planning teams to recommend effective growth strategies and budget
- Lead Social innovation within the team and the effective use of relevant tools identifying new BETAs and data sources to drive our Paid Social offering forward
- Clearly communicate performance and uncover growth levers
- Effectively document our strategies and approach to drive common understanding and efficiency
- Keep abreast of market trends and developments
- Effectively collaborate with other teams and internal stakeholders
The Essentials
- 3 years experience with a track record of delivering success in a similar role
- Demonstrated experience in media strategy and execution within buying platforms (e.g. Facebook Business Manager) showing the ability to manage multiple campaigns at once
- Experience with app campaigns and Mobile Marketing Attribution (such as Kochava Apps Flyer) preferred
- Proven experience with Direct Response campaigns with experience with attribution conversion tracking and optimizing towards strict KPI goals.
- Highly numerate logical thinker comfortable using excel to both run campaign analysis and provide recommendations with experience using analytics to drive decision-making
- Demonstrable experience driving growth through testing and analytics
- Strong appreciation of the marketing funnel (lower medium and upper funnel) and the relationship with specific tactics with clear POVs on tracking attribution ad fraud cookie windows etc.
- Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
- Proven project management self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced growing environment
- Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
- Clear communicator who can translate strategy into action. Additional languages a plus.
- Must have the legal right to work in the country you are applying for.
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity union status age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
