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The primary purpose of the Marketing Director position is to develop coordinate direct and administer our facilitys marketing and public relations programs and services while coordinating and facilitating resident admission services collaboratively with community healthcare partners.
Essential Duties
Maintain a current listing of all resident care employee phone conjunction with facility Administrator plan develop organize implement evaluate and direct the facilitys public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility its programs services and practices.
Develop and maintain written policies and procedures that govern the release of information concerning the residents employees and/or the facility in accordance with current Privacy Rules and Regulations.
Assist department directors in the development and use of marketing and public relations policies and procedures and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
Review the facilitys marketing and public relations policies and procedures at least annually and make changes as necessary
Assist in the development implementation and tracking of customer satisfaction surveys.
Interpret the facilitys policies and procedures governing the release of information to employees residents family members visitors government agencies etc. as necessary.
Ensure that public information (policy manuals brochures information packets etc.) describing the services provided in the facility is accurate and fully descriptive.
Ensure that all employees follow established policies and procedures governing the release of information.
Organize and implement continuing internal communications through the use of bulletin boards house organs committee meetings newsletters brochures public announces etc.
Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
Provide creative support for activity and social services departments in developing resident programs publications etc. as necessary.
Maintain an adequate liaison with families residents and community and civic leaders.
Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
Contact the news media when new programs promotions etc. are implemented within the facility that will be beneficial to the facility and community alike.
Keep the Administrator informed of newspaper radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
During emergencies establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
Assist department directors in the planning conducting and scheduling of in-service training classes on-the-job training and orientation programs concerning the facilitys marketing and public relations programs and activities
Create and maintain an atmosphere of warmth personal interest and positive emphasis as well as a calm environment throughout the facility.
Follow established ergonomics policies and procedures governing lifting techniques repetitive tasks and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
Serve on various committees of the facility as directed by the Administrator.
Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.
Interpret resident rights to the resident family and staff personnel as necessary or appropriate.
Required Experience:
IC
Full-Time