Director of Performance & Lifecycle Marketing
Director of Performance & Lifecycle Marketing
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$ 169300 - 338700
1 Vacancy
Job Description
JOB DESCRIPTION:
About Lingo
Meet Lingo a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Biowearable technology will digitize decentralize and democratize healthcare enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.
The Position
We are seeking a strategic and data-driven Director of Performance & Lifecycle Marketing to lead our customer acquisition and retention engine. Reporting directly to the CMO this role will be instrumental in fueling the next level of growth for the business as we build a new category in the consumer health and wellness space. This role will oversee all paid media channels CRM programs and lifecycle touchpoints. Youll lead a team responsible for scaling new customer acquisition optimizing CAC-to-LTV and building meaning long-term relationships with our customers.
MAIN RESPONSIBILITIES
Performance Marketing:
o Set the cross-channel global performance media strategy across the US and UK in support of both DTC and third party retail channel growth.
o Manage a global media budget optimizing resource allocation and driving high-impact campaigns to achieve business goals.
o Manage an external agency team facilitating transparency and collaboration.
o Develop a learning agenda and testing roadmap to optimize spend and shape our approach to attribution modeling and incrementality measurement.
o Set clear performance KPIs and targets and regularly monitor and analyze campaign performance to identify opportunities for improvement.
Lifecycle & CRM:
o Lead CRM strategy across email SMS and in-app notifications.
o Build segmented personalized journeys to drive retention upsell and winback and define key lifecycle moments (onboarding post-purchase re-engagement).
o Drive strategies for lead generation and ways to convert into new customer acquisition.
Strategy & Reporting:
o Drive regular reporting and executive shareouts sharing learnings and top-level ROI analyses and recommendations with senior leadership.
o Spearhead new revenue driving initiatives including affiliate programs and retention strategies.
o Serve as a strategic voice in the marketing roadmap GTM plans and forecasting.
Cross-functional Collaboration:
o Collaborate with Product Marketing Consumer Insights and Creative teams to develop insight-driven best in class performance-driven creative.
o Work closely with Product Engineering and Analytics teams to implement best-in-class engagement capabilities grounded in user insights and behavioral signals.
Team Leadership:
o Manage and mentor a small but growing team of marketers helping facilitate personal growth creativity and learning.
QUALIFICATIONS
Education
Bachelors Degree In a related field of study
Experience/Background
Minimum 12 years of experience in growth marketing across various channels
The base pay for this position is
$169300.00 $338700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
LNGO Lingo
LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
No
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Director
Employment Type
Full-Time
Key Skills
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