Marketing Team Lead (f/m/d)
Marketing Team Lead (f/m/d)
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Job Description
About the role
Were seeking a Marketing Team Lead who enjoys leading a small hands-on team and staying collaborative in a growth-stage environment. Youll lead both inbound and outbound marketing to build pipeline enhance conversions and foster lasting customer relationship in the global coffee industry. If you value collaboration want to take ownership and enjoy working in a dynamic environment where resourcefulness and teamwork matter this role could be your next challenge.
You will report to our Chief Revenue Officer and work closely with other teams including but not limited to Sales Customer Success and Product Management.
The preferred location for this role is Viennawith the possibility of hybrid work.
What youll do
Team Leadership & Management
Guide and support a small marketing team setting direction offering feedback and encouraging growth.
Manage agency relationships with clarity and consideration.
Pipeline Generation
Oversee inbound and paid campaigns that drive qualified leads.
Lead and refine outbound campaigns alongside Sales.
Experiment analyze and scale new lead sources landing pages and nurture flows.
Collaborate to ensure clear tracking from lead to closed deal and retention.
Campaigns & Messaging
Translate customer needs into segment-specific campaigns.
Create thoughtful messaging and content for customer journeys across account tiers.
Support product launches and pricing rollouts with coherent campaign materials.
Marketing Operations
Optimize tracking systems and attribution in HubSpot.
Generate reports on key KPIs with objectivity (MQLs SQLs CPL CAC and pipeline influence).
Cross-Functional Collaboration
Work with Sales to align on pipeline goals.
Support Product and Customer Success teams to understand customer needs and retention drivers.
Execution & Iteration
Run A/B tests analyze outcomes and adjust tactics weekly.
Contribute directly to copywriting email flows landing pages and performance reviews.
We are looking for someone with
Several years of experience in B2B SaaS marketing preferably in a growth-stage company.
First experience leading or managing a team even small.
Proven ability to generate pipeline across inbound paid and outbound channels.
Hands-on skills in HubSpot Google Analytics and performance reporting.
Well-versed in working with Sales and Product teams on go-to-market efforts.
Experience in growth-focused and paid marketing.
Fluent business English; additional languages are a plus.
That said wed be particularly delighted to hire someone with
Interest in or understanding of the coffee value chain.
Experience with ABM (account-based marketing) or segmentation-driven campaigns.
Exposure to EMEA APAC or LATAM marketing campaigns.
What you can expect
Apply now
At this point Cropster will only employ those who are legally authorized to work in Austria for this opening. For Non-EU applicants: please attach your work permit to your application.
About us
We thrive on high commitment and a strong culture of collaboration to achieve our revolutionary mission of a sustainable coffee supply chain. As a Certified B Corporation Cropster is committed to working towards being an even better company that benefits all people communities and the planet. If you want to have a significant impact and work with people who care Cropster is the right place for you.
Employment Type
Full-Time
