Manager, GTM, Firefly
Manager, GTM, Firefly
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$ 127300 - 248700
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
At Adobe were reshaping how people create using the power of Generative AIand Firefly is at the heart of this transformation. Were looking for a Firefly GTM Manager to lead our Acquisition Engagement and Mobile growth strategy for one of Adobes most strategic products.
Lead a team of growth GTM leads working with product PMM marketing and analytics leaders to build effective user acquisition improve engagement and increase mobile adoption. You will set the vision drive cross-functional alignment and deliver measurable business impact across the entire Firefly customer lifecycle.
What Youll Do
- Lead and develop a high-performing team spanning acquisition engagement and mobile growthproviding strategic direction clear priorities and coaching for impact.
- Own the end-to-end growth strategy for Firefly across web and mobile ensuring seamless integration between acquisition onboarding and retention programs.
- Partner with product PMM and marketing leaders to shape the roadmap with insights from user behavior market trends and competitive analysis.
- Build and scale data-driven acquisition programs across paid organic and partnership channelsoptimizing for quality and lifetime value.
- Oversee engagement and lifecycle initiatives including onboarding reactivation and habit-forming campaigns across email in-product and push.
- Drive mobile growth strategies including app store optimization mobile-first onboarding flows and in-app engagement programs.
- Partner with analytics to measure performance extract insights and communicate results to senior leadership.
- Serve as the voice of the customer across the organization ensuring growth strategies align with delivering real sustained value.
What Youll Bring
- 12 years of experience in growth marketing product-led growth or GTM strategy roles with at least 4 years in people leadership.
- Proven success owning acquisition and engagement strategies at scale for consumer tech or SaaS products.
- Exceptional ability to translate data into strategic insights and business decisions.
- Strong cross-functional leadership and executive communication skillsable to influence at all levels.
- Experience in high-growth fast-paced environments ideally with Gen AI or other innovative technologies.
- A bias for action intellectual curiosity and a passion for building category-defining user experiences.
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .
Required Experience:
Manager
Employment Type
Full-Time
