Senior Executive - Marketing & Public Relations
Senior Executive - Marketing & Public Relations
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Job Description
Uga is a luxury boutique hotel chain with an exquisite collection of hotels consisting of Uga Ulagalla in Anuradhapura Uga Jungle Beach in Trincomalee Uga Bay in Passikudah Uga Residence in Colombo Uga Chena Huts in Yala and Uga Riva in Negombo. The Uga Experience unites the natural magic of Sri Lanka with the warmest hospitality of her people.
The ideal candidate will work closely with the Head of Marketing and Marketing team to increase brand awareness and drive customer acquisition retention and engagement while ensuring consistency of brand messaging.
Key Responsibilities:
Development of marketing strategies aimed at business development in source markets
Championing the Uga brand and maintaining brand consistency across all communications
Management and evolutionary development of marketing collateral - factsheets brochures printed material flyers documents promotional material property collateral etc.
Management and monitoring of all online information and content website digital marketing OTAs third-party websites affiliate sites social media etc.
Development of past guest database to be utilized in targeted email marketing
Development and maintenance of the monthly newsletter
Continual exploration and implementation of marketing opportunities which will drive business
Creating a PR plan and continually finding PR opportunities to increase brand awareness within key source markets
Maintain and update the master media list and build relationships with key publications
Manage/organize all press trips and maintain tracking document
Support sales team and foreign PR reps with necessary comms and assets
Support photography videography and content creation projects for properties
Maintain and update digital photography/videography library
Requirements:
Bachelors degree or equivalent in Marketing or Communications
Minimum of 3 years of experience in overall Marketing Communications and PR disciplines
Excellent command of the English language both written and spoken
Experience in copywriting and proofreading
Experience in a similar role within a luxury hospitality or agency background
Ability to manage a wide range of tasks and responsibilities at the same time
Excellent communication skills
Excellent attention to detail
Experience with property shoots
A positive and energetic mindset with a can do attitude
A team player with flexibility in working within a dynamic team environment
If you are confident that you possess the right knowledge skills and definitely the passion and the attitude to grow with us apply today.
- We will only correspond with shortlisted candidates.
Required Experience:
Senior IC
Employment Type
Full-Time
