Marketing Specialist - IMA
Marketing Specialist - IMA
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville PA. Part of the product launch marketing team the Marketing Specialist manages the development of the brand and positioning of all IMA products including branding packaging marketing collateral and merchandising items to support the launch and promotions of the category. This role involves collaborating with product management and suppliers in creating this new product categories of accessories (from adhesives to floor stains floor finishes floor preparation supply and any accessories). This includes the production of printed materials including point-of-sale (POS) displays and ensuring they align with brand guidelines and marketing objectives. This is a newly created position and might involve licensing agreements with other brands coordination with various teams and managing relationships with suppliers.
JOB DUTIES:
- Collaborate with product management on creating the category assortment and branding
- Creating the key selling features and all marketing tools to support the category and promotion advertising plan
- Develop all print marketing collateral for the product launches from brochures to point of sales merchandising displays including labels and headers
- Collaborating with suppliers legal counsel and technical team to ensure all documentation of installation guidelines packaging and warranties meet requirements and standards
- Managing the logistics of product launches including coordinating timelines budget resources and communication with various stakeholders
- Work closely with product management sales engineering suppliers design and merchandising teams to ensure alignment and smooth product launch
- Develop a strong understanding of product offerings
- Update product offering on all our digital platforms with all relevant images and technical information
- Develop marketing materials to support the product launch promotions by our sales distribution network (digital marketing assets to print collateral to education content & videos)
- Coordinate webinar to our sales distribution network
- Coordinate content creation from photoshoot videos script to product installation renderings
- Fulfill daily administrative tasks to ensure the functionality and coordination of the departments activities
- Manage and maintain marketing materials ensuring they are up-to-date accurate and aligned with brand guidelines
- Support marketing managers in managing additional projects and workload from the department as need be
- Update spreadsheets databases and inventories with statistical financial and non-financial information
JOB QUALIFICATIONS:
- Bachelors degree in marketing communications graphics or related field or equivalent work experience
2-3 years of experience in similar role
Private label supplier relations and licensing management experience
Knowledge Skills and Abilities:
- Demonstrated written and verbal communications skills with the ability to present solutions and recommendations clearly and concisely
- Excellent time management communications decision making presentation human relations and organization skills
Proficiency in print project management
Proficiency in Microsoft Office
- Excellent organizational and teamwork skills
- Strong attention to detail and a results driven attitude
- Multitasker ability to prioritize and manage multiple projects and tasks
- Ability to follow established policies and procedures
Physical Demands:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly required to:
- Sit for prolonged periods
- Repetitive motion of hands/wrists/fingers
- Concentrate and repeat the same physical activities over and over
- Move between different physical locations within buildings
- Push pull carry and lift in the normal course of work
- Lift move and carry product samples for review customer setup or staging purposes
Mental Demands:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly required to:
- Think analytically and be exact or highly accurate
- Make decisions such as to identify complex problems
- Develop options and implement solutions
- Maintain regular punctual attendance consistent with the ADAAA FMLA and other federal state and local standards
- Pay attention to and remember details
- Communicate effectively including active listening to understand points being made
Work Environment:
- The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job.
- Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones.
- Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.
AHF PRODUCTS:
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood tile and vinyl flooring markets. With decades of experience in award-winning flooring design product development manufacturing and service we create quality flooring to last for generations through inspiring designs innovation and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce Armstrong Flooring Hartco Robbins LM Flooring Capella HomerWood Hearthwood Raintree Autograph Emily Morrow Home tmbr Crossville and Crossville Studios. Our commercial brands include Bruce Contract Hartco Contract AHF Contract Armstrong Flooring Parterre Crossville and Crossville Studios. Headquartered in Mountville Pennsylvania with manufacturing operations across the United States and in Cambodia AHF Products employs over 3000 dedicated team members.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
