Brand Manager
Brand Manager
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Job Description
JOB DESCRIPTION:
ROLES & RESPONSIBILITIES:
The mission of the position is leading Cross Border Ecommerce Pediatric brand strategy social media & campaign activation to drive total business result.
Three Main Responsibilities:
50% - Lead CBEC pediatric portfolio strategy (including infant milk and kids nutrition) independently lead brand and EC campaigns and social media execution.
30% - Prepare annual brand plan communication strategy lead all assets preparation and content strategy.
20% - Connect with regional and affiliate marketing teams and closely work with cross functions (sales supply chain R&D medical etc.) for overall brand management.
Major Responsibilities/Activities:
- Lead the total brand strategy & annual brand plan take responsibility as the brand owner in charge of the brand A&P market share target and business result delivery.
- Independently lead campaign for CBEC Pediatric Nutrition (Pediasure & Similac). Lead full year marketing campaign strategy and calendar across main touchpoints to drive business related ROI metrics.
- Keep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with marketing key counterparts at B2C platforms to understand their latest strategy and tactics.
- Supervise & track the execution and KPIs of the marketing activities lead the weekly and monthly tracking and give insightful comments with clear next steps.
- Work closely with affiliates local country marketing team & regional marketing team to ensure adapting the latest strategy and share back the CBEC latest progress and result.
- Continuously optimize and test on new campaign approach based on historical learnings new market and consumer trends and data-driven experimentation.
8REQUIREMENTS:
Industry experiences:
- Great marketing sense with strong brand strategy capability; Proven capability in independently leading brand campaigns and delvering results; FMCG or beauty or Mum&Baby category experience will be plus.
Position experiences:
- At least 7 years working experience in brand marketin with digital marketing background is preferred.
Language Skills
- Exellent communication with Mandrine and English is must.
Computer Skills:
- Familiar with office soft ware
Mobility:
- Able travel based on business request.
Certificate Required:
- No specifie requirement
Other Special requirement:
- The general mindset needed for this position are:
- Work independently and creatively
- Strong entrepreneurship and ownership ownership
- Result driven
- Accountability
- Learning agility
- Team work
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
ANI International Nutrition
LOCATION:
China > Shanghai : 388 W. Nanjing Road Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
Manager
Employment Type
Full-Time
