Marketing Lead (New Business)
Marketing Lead (New Business)
Posted on :
23-08-2025
Employer Active
1 Vacancy
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Job Description
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel not just to build a Cashback platform but to reimagine how brands and consumers connect. As former advertisers they understood the limitations of traditional marketing and saw an opportunity to deliver more value on both sides. That idea quickly turned into action with the first prototype built during a 24-hour sprint. Today ShopBack serves over 50 million users across 13 markets partners with 20000 merchants and powers over half a million transactions daily. Were building The Worlds Most Rewarding Way to Shop and looking for bold driven individuals to join us.
Are you a local marketing expert excited at the prospect of scaling a new product in-store Do you have a passion for executing high-impact campaigns that drive consumer behavior If youre excited about bringing to live innovative campaigns that connect brands with consumers in the real world this could be the perfect opportunity for you!
Your Adventure Ahead
- Build and execute go to market plans end to end for ShopBacks new business unit in Hong Kong.
- Drive growth of new customers and engagement of existing customers including but not limited to: Calendar planning campaign planning and execution design of promotional materials and content etc. as well as project management across teams to ensure timely achievement of deliverables.
- Identify and establish relationships with high-impact brand partners to create plan and implement mutually beneficial B2C marketing campaigns to grow ShopBacks offline presence in Hong Kong.
- Conceptualize and execute co-branded offline retail activation targeted at increasing ShopBack visibility product awareness acquiring new users and engaging existing users in Hong Kong through effective use of both online and offline channels.
- In-Store Marketing expertise: Working closely with the design and operations teams to build execute and create visibility for ShopBack In-Store point of sales materials (POSM).
- Manage marketing budgets with clear evaluation on ROI. Track and evaluate performance of campaigns and initiatives by analyzing relevant data and metrics.
- Stakeholder management and effective cross functional collaboration with local and global teams (commercial marketing product graphic design CRM performance marketing etc.) to ensure cross business unit alignment.
- Stay abreast of key industry trends and the use of data to formulate and make recommendations on new revenue opportunities in order to develop a strong culture of rapid experimentation.
Essentials to Succeed
- At least 3-5 years relevant experience in partnerships/marketing/business building experience preferably within payments/platform marketing offline and/or e-Commerce environment.
- A self-starter independent resourceful creative and result-oriented individual who thrives in a fast pace and high achieving environment.
- Demonstrated ability to map out partnership and/or marketing strategy with proven success in key metrics.
- Strong analytical abilities with the ability to drive data backed decisions translate hypothesis/strategies into actionable insights
- Strong verbal and written communication skills with the ability to present opportunities and insights clearly and effectively.
- Experience working with merchants and brands is a plus.
- Demonstrated use of Generative AI tools (e.g. ChatGPT Cursor) to develop new or improve workflows enhance productivity and drive efficiency at scale.
ShopBackers DNA
Grit -We tackle all challenges head-on working together to solve problems and achieve success.
Hunger- We value hard work and having relentless drive.
Speed -We move fast and have a bias for action all to deliver maximum impact.
Impact -We focus on results always aiming for the best possible outcomes and timelines.
Growth -We embrace a growth mindset constantly striving to learn improve and excel in our roles.
Exclusively for ShopBackers
Career progression pathsand opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning teamon a journey to global scale.
Competitive compensationbased on your performance.
Candid open and collaborative culturewhere feedback is valued for everyone to grow and improve every day.
Work-From-Anywhere benefitto enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools including AI to help our team screen applications match candidates to roles generate interview notes and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully securely and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting.
Employment Type
Full-Time
Key Skills
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