Senior Digital Product Manager, MarTech
Senior Digital Product Manager, MarTech
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Job Description
We believe that difference sparks brilliance so we welcome people and ideas from everywhere to join us in stretching whats possible.
At Tapestry being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition our creativity is unleashed. This global house of brands Coach Kate Spade New York Stuart Weitzman was built by unconventional entrepreneurs and unexpected solutions so when we say we believe in dreams we mean we believe in making them happen. Were always on a journey to becoming our best but you can count on this: Here your voice is valued your ambitions are supported and your work is recognized.
A member of the Tapestry family we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. VisitOur Peoplepage to learn more about Tapestrys commitment to equity inclusion and diversity.
Purpose of the Role
As the Senior Manager of Digital MarTech Products (Consumer Engagement) you will bridge data science marketing technology and business strategy to optimize customer acquisition engagement and omni-channel experiences. By unifying customer data media analytics and AI-driven insights youll orchestrate personalized journeys across digital and physical touchpoints (e.g. media e-commerce retail). This role is pivotal in scaling MarTech solutions (e.g. CRM/CDP/Marketing Automation) while acting as a change agent to drive innovation and operational excellence across brands and global markets.
Key Responsibilities
1. Product Strategy & Roadmap
- Define and execute the vision for consumer acquisition and engagement products (e.g. CDP CRM AI-driven engagement tools) aligned with business KPIs (e.g. acquisition LTV conversion).
- Prioritize use cases and innovations for omni-channel personalization from media targeting to in-store/online sales activation.
- Responsible for consumer engagement domain return on investment
2. Cross-Functional Leadership
- Partner with Marketing E-commerce Retail and Merchandising to translate business needs into scalable data solutions.
- Collaborate with IT Data Science and external vendors to design iterate and deploy products (e.g. CDP enhancements predictive analytics models).
3. Data-Driven Execution
- Leverage advanced analytics (e.g. customer segmentation attribution modeling) and AI/ML to optimize journeys (e.g. DTC third-party e-commerce).
- Monitor product performance via tools like behavioral data tracking; A/B test and iterate for ROI.
4. Innovation & Governance
- Lead Mar-Tech stack innovation (e.g. CDP integrations generative AI for hyper-personalization).
- Ensure data compliance (GDPR CCPA) and advocate for best practices across global markets.
5. Stakeholder Management
- Serve as the bridge between local and global teams aligning local strategies with centralized data product frameworks.
- Communicate insights to executives through data storytelling and ROI-driven recommendations.
Qualifications
1. Experience: 7 years in data product management customer analytics or MarTech (e.g. CDP CRM marketing automation platforms).
- Strong knowledge in data management practices tagging segmentation database design data warehousing data modeling and visualization.
- Familiar with retail and luxury industries understanding daily operation of media E-commerce CRM store operations
2. Technical Skills: Hands-on experience with CDP/CRM/MA cloud platforms (ali/tencent) and AI/ML concepts.
3. Leadership: Proven ability to influence cross-functional teams and manage vendor relationships.
- Excellent communication skills both written and verbal with the ability to convey complex data and consumer operation concepts in a clear and concise manner.
- Capable of dealing with ambiguity and uncertainty while remaining focused on results.
4. Education: Bachelors/Masters in Data Science Marketing Technology or Business Analytics.
Our Competencies for All Employees
- Courage: Doesnt hold back anything that needs to be said; provides current direct complete and actionable positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isnt upset when things are up in the air; doesnt have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people up down and sideways inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each persons career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment hiring promotion compensation transfer training discipline and termination) are based on the applicants or employees qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry Inc. at Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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