View Job description for Manager, Content Strategy
View Job description for Manager, Content Strategy
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Job Description
Reports To:
Executive Director Marketing & Communications
Position Status:
FT - Full-Time
Drive Strategic Storytelling as a Full-Time Content Strategy Manager at CWI!
Are you a creative communicator with a passion for storytelling and strategic content development The College of Western Idaho (CWI) is seeking aFull-Time Content Strategy Managerto lead the creation and execution of compelling content that amplifies CWIs mission vision and impact across diverse platforms.
Why Join CWI
At CWI we believe in the power of education to transform lives. As a key member of our marketing team youll shape the institutions narrative engage audiences and elevate brand visibility through strategic storytelling and content innovation.
Benefits:
CWI offers one of the most affordable and comprehensive benefits packages in higher education including:
Premium healthcare plans
11% employer retirement contributions
Tuition discounts
Generous personal leave
Professional development opportunities
Strategic Storytelling with Purpose:
Define and execute a content roadmap aligned with CWIs mission vision and messaging pillars
Lead the development of written and visual stories that fuel marketing and communications efforts
Curate create and review diverse content for internal and external platforms
Collaborate with departments and subject matter experts to ensure brand alignment and strategic impact
Impactful Work in Marketing & Communications:
Partner with stakeholders to optimize content across owned channels for discoverability and engagement
Identify cross-audience synergies and amplify key messages through environmental listening
Capture and catalog visual assets to support written content and institutional storytelling
Professionally photograph and produce visual content to complement messaging
Collaborative & Growth-Oriented Environment:
Supervise content team members and guide performance and development
Analyze content performance to refine strategies and support lead generation
Build and maintain relationships with media outlets at local state and national levels
Monitor media coverage and public sentiment to proactively manage communications
Key Responsibilities:
Content Strategy & Creation
Develop and execute strategic content plans
Lead storytelling initiatives across platforms
Ensure content clarity relevance and brand alignment
Collaboration & Execution
Work with internal teams and external partners
Align content with SEO and institutional goals
Manage visual asset creation and archiving
Leadership & Analysis
Supervise direct reports
Analyze content performance metrics
Support media relations and public engagement
What Were Looking For:
Bachelors degree in marketing communication journalism media arts or related field preferred
5 years of experience in writing editing content creation photography and social media
Experience managing staff and evaluating performance
Exceptional writing editing and verbal communication skills
Proficiency in CMS platforms and publishing tools
Strong interpersonal and professional communication
Experience with photo/video equipment and editing tools
Aesthetic sensibility aligned with brand identity
Familiarity with Microsoft Office and Adobe Creative Suite
Ability to travel locally and work flexible hours
Additional Instructions For Applicants:
Most positions at CWI are in-person and based on campus. While some roles may allow up to two remote workdays per week eligibility for remote work is determined on a case-by-case basis at the hiring managers discretion. All candidates must reside within or be willing to relocate to a reasonable commuting distance from CWI. Employment visa sponsorship is not available for this position.
All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin disability veteran status gender identity sexual orientation or any other applicable legally protected status.
Required Experience:
Manager
Employment Type
Full-Time
