Consumer Intelligence Executive
Consumer Intelligence Executive
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Job Description
Position Snapshot
Location: Changi Business Park Singapore
Company: Nestl Singapore
Type of contract: Temporary
Position Summary
Joining Nestl means you are joining the largest Food and Beverage Company in the world. At our very core we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. As a Consumer Intelligence Executive you will identify opportunties execute research projects and close knowledge gaps. Your responsibilities will include curating thought leadership pieces quarterly on relevant business topics within the F&B industry to further understand market potential and organize consumer immersions moderate discussions independently crystalize insights and ensure consumer-centricity is at the heart of the business.
A day in the life of a Consumer Intelligence Executive
- Manage and lead Brand Health Trackers (end-to-end from questionnaire design to reporting) for core categories.
- Work collaboratively with business teams on interpretation of research results & translating into actionable insights.
- Conducting corridor tests internally to validate hypotheses & help teams make agile business decisions
- Synthesize data from different sources (eg. Existing data points past research studies secondary research articles & whitepapers from agency partners) to form insights & recommendations
- Familiar with data & research methodologies from Kantar & Nielsen
- To keep business teams inspired on consumer trends innovations industry hot topics
What will make you successful:
- Good market research knowledge (research design methodology questionnaire design) sound analytical thinking presentation and facilitation skills.
- Relevant research experience from either agency or in-house
- Background in FMCG preferred
- A team player with good people and communication skills.
- 2-3 years of market research working experience. Combination of brand management / trade marketing and market research experience
- Bachelors Degree (majoring in Business Statistics Mathematics Economics Psychology is preferred).
- Excellent operational skills has experience in project management
Employment Type
Full Time
