Senior Performance Marketing Specialist
Senior Performance Marketing Specialist
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Job Description
About us
We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry.
We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience including programmatic native video and social ad platforms.
Key Responsibilities
Client Launching & New Niche Testing:
- Launch new clients and test new niches in lead generation across Facebook Google and other ad networks.
- Strategically plan execute and optimize campaigns for new clients
- Ensure structured testing performance measurement and data-driven decision-making.
- Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
Cross-Department Collaboration:
- Work closely with internal teams including designers sales and the CRO department to align media buying strategies.
- Share insights and test findings to improve creative development landing page performance and lead conversion rates as well as quality.
- Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
Innovation and Strategy Development:
- Be part of our Innovation Department supporting the discovery and testing of new ad platforms strategies and tools
- Identify test and evaluate emerging platforms (e.g. DV360 Search360 Roku Stirista Reddit Rumble Quora X Native DSPs. etc.) to identify new lead generation opportunities
- Stay ahead of industry trends platform changes and competitor strategies to maintain a competitive edge.
Requirements :
Attributes we re looking for:
- Highly dedicated self-motivated and responsible
- Strong sense of accountability attention to detail and a creative mindset
- Excellent communication skills and a proactive collaborator
- Strong problem-solving and critical thinking abilities
- Adaptable and eager to learn in a fast-changing environment
- Demonstrates initiative and creativity
- Effective time and project management skills
- Comfortable using AI to increase efficiency reduce time on manual tasks and enhance decision-making in day-to-day media buying work
- Eager to contribute to the companys growth while continuously pursuing personal and professional development.
Requirements
- Minimum 5 years of media buying experience focused on lead generation
- Proven track record on Facebook Ads and Google Ads (Search Display)
- Experience with at least 4 different ad platforms preferably at least one from each category:
- Programmatic (e.g. DV360 Search360)
- Video (e.g. Roku YouTube TikTok)
- Social (e.g. Reddit X Quora)
- Native (e.g. Taboola Outbrain)
- Experience running at least 4 different niches across different ad platforms
- At least 4 years of experience running ads in the US with an understanding of cultural nuances to adapt campaigns for diverse audiences
- Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
- Creative thinking with a keen eye for detail and design
- Demonstrated experience using AI tools to enhance speed accuracy or creativity in media buying (e.g. ChatGPT Midjourney Freepik Perplexity etc.).
- Be prepared to show examples of how AI has helped you improve your workflow performance or scale
- Experience in working independently and collaboratively in a remote setting
- Strong analytical skills and data-driven thinking
- Experience in people management is a big plus but not required
- Ability to build respectful and positive relationships with colleagues
- Excellent writing and communication skills in English
What we offer:
Flexible Remote Work.
Enjoy the freedom to work from any comfortable location within the CET time zone allowing you to create your ideal work environment.
Work-Life balance:
Full-time employment with a flexible schedule to accommodate your personal needs
Generous paid vacation policy to ensure you have time to recharge
Emphasis on maintaining a healthy work-life balance
Comprehensive benefits:
Attractive benefits package to support your health and well-being
Performance-based bonus system to reward your contributions
Professional growth:
Collaborate with a highly skilled and professional team
Opportunities for continuous learning and career advancement
Unique work culture.
Join a diverse international team that values innovation collaboration and mutual respect.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
