Digital Marketing Specialist IT Services
Digital Marketing Specialist IT Services
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Job Description
Job Description
We are seeking a highly skilled Digital Marketing Specialist to join our IT Services team. The ideal candidate will be responsible for developing implementing and managing digital marketing campaigns that promote our IT services and enhance our online presence. This role requires a deep understanding of digital marketing strategies analytics and the IT industry to effectively target and engage our audience.
Responsibilities
- Develop and execute comprehensive digital marketing strategies tailored to IT services.
- Manage and optimize campaigns across various digital channels including SEO SEM email marketing social media and content marketing.
- Analyze campaign performance using analytics tools and provide actionable insights to improve ROI.
- Collaborate with the content team to create relevant and engaging marketing materials.
- Stay updated with the latest trends and technologies in digital marketing and IT services.
- Coordinate with sales and product teams to align marketing strategies with business goals.
- Manage budgets and allocate resources efficiently for digital campaigns.
- Monitor competitor activities and market trends to identify opportunities and threats.
Qualifications
- Bachelor’s degree in Marketing Business Information Technology or a related field.
- 3 years of experience in digital marketing preferably within the IT services sector.
- Proven track record of managing successful digital marketing campaigns.
- Strong understanding of SEO SEM PPC email marketing and social media platforms.
- Experience with marketing automation tools and CRM software.
- Excellent analytical skills and proficiency in data-driven decision making.
- Strong communication and project management skills.
Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
- Content Marketing and Copywriting
- Email Marketing and Marketing Automation
- Social Media Marketing and Management
- Google Analytics and Data Analysis
- Customer Relationship Management (CRM) tools
- Project Management and Collaboration Tools
- Knowledge of IT Services and Technology Trends
Skills
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Marketing Automation, Social Media Marketing, Google Analytics, Customer Relationship Management (CRM), Project Management
Employment Type
Full Time
