Consumer Insights Lead, China

* This role is China Mainland - Remote work

* This is an Individual Contribution Role

* No Visa and Relocation Support

The Community you will join:

The newly formed Research team drives all consumer insights trends competitive analysis and UX research for Airbnb. The centralized team drives decision making for product design and other teams based on research and insights.

The difference you will make:

Airbnb is looking for a Consumer Insights Lead to join the Global Consumer Insights focusing on China. This person will join a team that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate refine and evaluate product & marketing launches; and monitor market performance.

This position will help build strong relationships with key regional stakeholders and identifyregional consumer insight opportunities; be the voice of the consumer and have expertise in the China market with a good understanding of the APAC region. This person will actas a regional SME within the China Market team broader global Research team and theRegional cross-functional teams (commercial marketing product communications policy).

This person will also manage qualitative and quantitative consumer insight projects inChina and support projects at the regional level including vendor management project design analysis and reporting.

A typical day:

• Lead consumer insights and be a thought partner for key stakeholders in China
• Be an indispensable partner to country leadership by providing a strong objective perspective on the voice of the consumer and by identifying and prioritizing opportunities related to brand strategy product and marketing.
• Design coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies such as focus groups online tools immersions ethnographies and simulated methodologies.
• Identify and implement new and innovative research techniques to address business needs.
• Oversee supplier relationships managing scope budget and deliverables.
• Prepares and presents research findings through both written reports and presentations in a concise and compelling way to client teams.
• Ensure all outputs are actionable grounded in consumer knowledge and guided by a broader understanding of business context and implications and inspire the team to uncover the so whats of all deliverables.
• Fully leverages all market competitor and product information to produce objective and actionable insights of market drivers the competitive environment promotional and treatment trends with key customer types.
• Partner cohesively with the broader Insights Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

Your Expertise:

• 10 years of relevant consumer insights experience.
• A degree in the field of research marketing or social sciences. MBA a plus.
• Deep experience in China. Experience in multiple markets in APAC a plus including Japan Korea China and India
• Experience on both the client side and supplier/vendor side of research a plus.
• Demonstrates exceptional stakeholder management. Skillfully balances competing priorities by making strategic decisions that align research integrity with business objectives. Exercises sound judgment when evaluating multiple stakeholder requests ensuring resources are allocated to initiatives with the highest business impact while maintaining methodological excellence.
• Ability to plan manage and facilitate both regional & global research.
• Expertise in a wide range of both qualitative and quantitative research methods.
• Familiarity with advanced analytic research techniques and tools digital understanding as well as leading edge market research tools & methods.
• Ability to manage quant data files run analysis on quant data (e.g. ability to weight data run descriptive statistics etc.) program in qualtrics query SQL etc. a plus.
• Be detail oriented without sacrificing a broad strategic perspective
• Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department.
• Seasoned and strategic multitasker with a hands-on approach and outside-the-box mentality.
• Ability to make thoughtful decisions in real time to provide support and solve problems as they arise.
• Comfortable in navigating and excelling in challenging environments with no playbook for success and able to simplify.
• Fluency in English and Chinese.