Senior SEA Specialist
Senior SEA Specialist
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1 Vacancy
Job Description
About HousingAnywhere
HousingAnywhere is Europes largest mid-term rental platform. With Kamernet and Studapart under its umbrella it represents three fast-growing brands with over 30 million yearly unique visitors combined 160000 properties available for rent and 100000 tenants securing their new homes based on the 2022 performance. HousingAnywhere serves young professionals and students primarily aged between 18 and 35 connecting them with accommodation providers. Through its advanced technology platform tenants rent accommodation for 3 to 12 months outside of their country of origin. Headquartered in Rotterdam HousingAnywhere operates in most European cities and recently expanded to key cities in the US establishing a presence in over 125 cities. Driven by the mission to enable people to live wherever and however they choose thanks to a flexible renting experience the technology scale-up employs 340 professionals globally.
Our mission
Rent Easy Live Free.
We are empowering people to live wherever and however they choose. To find comfort and peace of mind on the other side of the world or the other side of town. All while feeling confident and totally at ease whatever their adventure might involve. We are doing it by creating a new standard of renting. Safe. Harmonious. More options. Less hassle. With the help of our trusted networks of landlords and partners.
- Ownership
- We are Enablers
- We are Changemakers
- We are Connectors
The team
You will be joining the Marketing department. The department consists of multiple teams focused on driving growth to the platform through omnichannel marketing and rapid experimentation.
The teams are responsible for various domains: Content Public Relations SEO ASO Performance Marketing Partnerships Email Marketing & CRM and Product Marketing.
The Role
We are looking for a highly analytical and experiencedSenior SEA Specialist to take ownership of our large-scale paid search operations. You will be responsible for the strategy execution and optimization of our global SEA campaigns across multiple platforms with a primary focus on Google Ads.
You will manage significant six-figure monthly budgets per account with the primary goal of maximizing return on ad spend and driving profitable customer growth. You will be the go-to expert for A/B testing conversion tracking and performance analysis working closely with our SEO Data and Product teams to ensure an integrated and dominant search presence.
Responsibilities
- Develop manage and scale complex large-scale SEA campaigns across Google Ads Microsoft Ads and any search engine ad platform.
- Autonomously manage and allocate substantial monthly budgets (exceeding 100000 per account) to achieve ambitious growth and efficiency targets.
- Design and implement a continuous rigorous A/B testing roadmap for ad copy landing pages bidding strategies audience segmentation and new platform features.
- Own the end-to-end conversion tracking setup. Ensure data accuracy and robustness using server-side tagging and Enhanced Conversions to capture the full value of our campaigns.
- Conduct in-depth analysis of campaign performance identifying trends risks and opportunities. Create and present clear actionable reports and dashboards for key stakeholders focusing on core KPIs.
- Act as a strategic partner to the SEO team to identify keyword gaps capitalize on market trends and maximize our total search footprint. Collaborate with product teams to optimize user funnels and landing page conversion rates.
- Stay at the forefront of the paid search landscape. Proactively test new betas tools and strategies to improve campaign efficiency and scale.
Your profile
- Experience: A minimum of 5 years of hands-on experience in a dedicated SEA role.
- Budget Management: Proven demonstrable experience managing multiple Google Ads accounts with monthly budgets of at least 100000 per account (or 1M annually).
- Industry Background: Must have experience in a fast-paced high-volume industry heavily reliant on Google search (e.g. online travel agencies classifieds/marketplaces price comparison sites or large-scale e-commerce).
- Technical Proficiency: Expert-level knowledge of Google Ads Microsoft Ads analytics tools like Mixpanel and Rockerbox.
- Testing Expertise: A deep and practical understanding of statistical A/B testing principles and a portfolio of successful experiments you have personally designed and executed.
- Tracking Expertise: In-depth knowledge of advanced conversion tracking methodologies including Enhanced Conversions offline conversion imports and the principles of server-side tagging.
- Analytical Mindset: Highly analytical and data-driven. You are comfortable manipulating large datasets in Google Sheets or Excel to uncover insights and build performance models.
- Communication: Excellent written and verbal communication skills in English. You can clearly articulate complex strategies and results to both technical and non-technical audiences.
Whats in it for you
- Diverse international community (46 nationalities).
- Hybrid working policy.
- Unlimited paid holidays minimum-based not maximum.
- 1000 EUR personal development budget.
- Complete coverage for commuting.
- Personal equipment including laptop and ergonomic setup.
- Relocation support & 30% ruling application assistance.
- Gym membership discount with GoVital or OneFit.
- Variable pension scheme.
- Dutch/English classes budget.
- Fun team-building and after-work drinks every Friday.
Practicalities
- Full-time position (40 hours a week).
- You will work from our office in Rotterdam the Netherlands.
- Salary will match your experience.
- Starting: ASAP.
QuestionsEmail
Required Experience:
Senior IC
Employment Type
Full Time
