Digital Marketing & Content Specialist

TITLE: Digital Marketing and Content Specialist

LOCATION: Central Office and Training Center

The Kansas City Kansas Public Schools (KCKPS) is a nationally recognized urban school district that serves approximately 22000 students. With a Head Start program three preschools 29 elementary schools 7 middle schools and 5 college and career academies/high schools the district serves a wonderfully diverse mixture of students. A remarkable 62 different languages are spoken in the homes of our students. To serve those students the district employs approximately 3650 staff members including more than 1600 teachers.

The vision of the Kansas City Kansas Public Schools is to be one of the Top 10 School Districts in the Nation. Our goal is that Each student will exit high school prepared for college and careers in a global society and at every level performance is on track and on time for success. To help our students achieve this goal the district is implementing a district-wide initiative called Diploma.

JOB GOAL:

The Digital Marketing and Content Specialist works as part of the Communications Team to enhance Kansas City Kansas Public Schools image and support its vision of becoming one of the top 10 school districts in the nation. This individual works closely with the Communications and Marketing team to plan and implement marketing campaigns.

The Digital Marketing & Content Specialist is a key member of the Communications Team responsible for enhancing Kansas City Kansas Public Schools image and supporting its vision of becoming a top 10 school district. This role plans executes and analyzes multi-channel marketing campaigns manages digital platforms and ensures consistent innovative and data-driven communications across all audiences.

ESSENTIAL FUNCTIONS:

• Develop implement and analyze creative multi-channel marketing campaigns for district programs and initiatives leveraging digital print and emerging platforms.
• Collaborate with communications team members to coordinate brand awareness and marketing efforts ensuring alignment with district goals and messaging.
• Co-manage and create content for all district social media channels (e.g. Facebook Instagram X/Twitter YouTube LinkedIn TikTok) including paid social campaigns short-form video and real-time engagement.
• Monitor analyze and report on social media and digital campaign performance using analytics tools; recommend and implement strategies for growth and engagement.
• Manage and update district website content ensuring accuracy accessibility (ADA compliance) and alignment with brand standards; collaborate with IT and Communications to implement improvements and new features.
• Optimize website content for search engines (SEO) and monitor website analytics to inform content strategy and improve user experience.
• Coordinate and design digital newsletters and email marketing campaigns; manage subscriber lists and analyze engagement metrics.
• Create compelling written visual and video content tailored to diverse audiences including students families staff and the community.
• Maintain and enforce brand guidelines across all digital and print materials.
• Support and collaborate with the Communications Team on district-wide special events and initiatives.
• Provide marketing support for internal and external communications including crisis communications and rapid-response messaging.
• Stay current on digital marketing trends tools and best practices; recommend and implement innovative strategies to enhance district communications.
• Mentor and share expertise with team members supporting specialization and professional growth within the team.
• Complete other duties as assigned.

QUALIFICATIONS:

• Bachelors Degree in Communications Marketing or related field.
• Strong oral and written communication skills.
• Video and editing skills required.
• Social Media experience required.
• Experience with writing newsletters marketing campaigns advertising copy.
• Proficiency in Microsoft Office software including Excel PowerPoint and Word.

Preferred skills:

• Experience in Adobe in Design Photoshop and Lightroom software preferred.
• Ability to work in a high-stress environment while meeting multiple deadlines.
• Strong organizational skills.
• Ability to develop and maintain working relationships with all district staff media personnel district parents and students community groups and organizations.
• Ability to proofread prose and graphic materials as well as edit the written work of others.
• Ability to use good judgement and maintain confidentiality when necessary.

COMMUNICATION / ORGANIZATION: Maintains communication with school personnel parents/guardians internal and external customers to enhance cooperative action which will meet the educational needs of students. Utilizes existing technology effectively in the performance of duties.

REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written oral diagram or schedule form.

LANGUAGE SKILLS: Ability to read and analyze and interpret general professional journals technical procedures or governmental regulations. Ability to write reports correspondence and protocols. Ability to effectively present information and respond to questions from groups of administrators staff parents students and the general public.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to sit walk stand and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. The employee must occasionally push items of 50 pounds such as pushing on a bike or wheelchair or moving/rearranging furniture. While performing the duties of the job the employee occasionally may visit a childs home. Specific vision abilities required by this job include close vision distance vision and depth perception.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually loud and is a standard acceptable level for this environment.

OTHER SKILLS and ABILITIES: Ability to establish and maintain effective working relationships with students peers parents and community; ability to speak clear and concisely in written or oral communication.

TERMS OF EMPLOYMENT:261 days

SALARY: Level 8

Classified Salary Information - Kansas City Kansas Unified Schl Dist 500

FLSA STATUS: NON-EXEMPT

REPORT TO:Director of Communications and Marketing

EVALUATION:Performance will be evaluated in accordance with Board of Education policy

Applications will be reviewed prior to the closing date for this position.

The information contained in this job description is for compliance with the Americans with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position. The individual holding this position performs additional duties and additional duties may be assigned.

Kansas City Kansas Public Schools is an Equal Opportunity Employer. KCKPSis an equal opportunity employer and shall not discriminate in its employment practices and policies with respect to hiring compensation terms conditions or privileges of employment because of an individuals race color religion sex/gender (to include orientation identity or expression) age disability national origin genetic information or any other basis prohibited by law.

For more information regarding Title IX please contact:

District Compliance Coordinator

2010 N. 59^thStreet

Kansas City KS 66104

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