Social Media Specialist
Social Media Specialist
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Job Description
Is this job for you
Are you a data-driven storyteller who can turn analytics into action Do you thrive on crafting social strategies that connect with audiences and deliver measurable results The Social Media Strategist role is your chance to shape the voice and presence of The Brick and The Brick Mattress Store across multiple platforms.
Reporting to the Senior Manager of Content Creation the Social Media Strategist will lead the planning execution optimization and reporting of social content across national Quebec and franchise accounts. This role blends creative thinking with analytical precision leveraging trends audience insights and platform tools to grow engagement and drive results.
Location & Commitments
Responsibilities
- Develop and execute content strategies for Instagram Facebook Pinterest TikTok LinkedIn and YouTube aligned with brand goals and audience insights.
- Plan and manage content calendars ensuring campaigns are timely cohesive and on-brand.
- Schedule publish and monitor posts using Sprout Social.
- Manage paid social campaigns including boosting through Meta TikTok and Pinterest optimizing for reach engagement and conversions.
- Track analyze and report on social media performance delivering insights and recommendations to guide strategy.
- Collaborate with designers copywriters and the broader marketing team to produce high-quality creative assets.
- Monitor social trends and emerging platform features to identify opportunities for innovation.
- Support influencer and UGC strategies including sourcing talent managing deliverables and measuring impact.
- Oversee content approvals for national and franchise partners ensuring brand consistency across markets.
- Use Workfront to manage projects timelines and deliverables.
Qualifications
- Proven experience developing and executing social media strategies for brands across multiple platforms.
- Strong understanding of social analytics and ability to turn data into actionable insights.
- Proficiency in CapCut Canva Sprout Social and project management tools like Workfront.
- Hands-on experience with paid social advertising on Meta TikTok and Pinterest.
- Excellent communication copywriting and proofreading skills.
- Highly organized with the ability to manage multiple projects and deadlines.
- Knowledge of best practices for both organic and paid social content.
- Bilingual in English and French is considered a strong asset
Education & Experience:
- Post-secondary education in marketing communications or related
- Minimum 23 years in social media strategy digital marketing or a related role.
- Retail or franchise environment experience is an asset.
Why The Brick
- A flexible and comprehensive benefits package including Health Dental and Paramedical Services for you and your family
- Competitive remuneration package that will commensurate with experience
- Career progression potential with plenty of access to ongoing personal and professional development
- Employee discounts
- A dynamic environment to showcase your leadership talents.
The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment application and selection process. If you require an accommodation at any stage of the process please let the hiring manager know or reach out to
Required Experience:
Unclear Seniority
Employment Type
Full-Time
