Product Marketing Manager - Industry
Product Marketing Manager - Industry
Posted on :
22-08-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
22-08-2025
Job Description
We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.
At Plaid Product Marketing oversees the entire product lifecycle from shaping product strategy to driving successful launches and commercialization. We develop go-to-market strategies position products effectively in the market and drive adoption post-launch. Our team bridges product sales and marketing to ensure a cohesive strategy that aligns with customer needs and business goals.
As a Product Marketing Manager you will be responsible for leading and shaping our cross functional marketing efforts and product strategy to reach customers across prioritized industries including telco mortgage gaming insurance consumer lending healthcare and more. Together with cross-functional leaders you will be defining the strategy building a strong narrative for and enabling our sales and revenue teams to effectively sell to target audiences.
Responsibilities
- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach buyer and executive messaging foundational sales materials and supported programs competitive intelligence and an integrated marketing strategy.
- Create programs and content that speaks to our priority audiences and verticals: gaming mortgage et al.
- Lead the messaging and positioning for our priority industry verticals creating the narrative and pitch across Plaids external assets sales pitch 1-pagers events webinars etc.
- You will work closely with cross functional leaders across Revenue Product and Marketing (paid customer lifecycle web) to meet business goals.
- You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities.
- Partner with Comms to lead analyst relations programs including working directly with analysts on briefings inquiries and key projects.
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals.
- Develop an approach for pricing and monetization for enterprise.
Qualifications
- 5 years of experience with 1 years in product marketing or other strategic GTM role at a B2B software company.
- Outstanding written communication skills comfortable developing marketing and sales content that resonates with lenders.
- Desire to engage deeply with cross-functional partners across Revenue Product Design Engineering and build an in-depth understanding of how our solutions work and deliver customers value.
- Strong presence and verbal communicator.
$133200 - $183600 a year
The target base salary for this position ranges from $133200/year to $183600/year in Zone 1. The target base salary will vary based on the jobs location.
Our geographic zones are as follows:
Zone 1 - New York City and San Francisco Bay Area
Zone 2 - Los Angeles Seattle Washington D.C.
Zone 3 - Austin Boston Denver Houston Portland Sacramento San Diego
Zone 4 - Raleigh-Durham and all other US cities
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan including medical dental vision and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position candidates work experience and skillset and location. Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation or benefit plans.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at
Please review our Candidate Privacy Noticehere.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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