Digital Marketing Strategist

Veracity Insurance Solutions is on a mission to change the way people understand compare and purchase business insurance online. With a focus on serving small businesses and growing with them as they grow Veracitys brands and products must be present wherever prospects and customers are.

Reporting to the Director of Content the Digital Marketing Strategist (Remote or Hybrid) works closely with SEO Specialists Copywriters Designers Product Marketing Managers and other teammates across the organization. This role acts partly as a strategist partly as a consultant/coach and partly as a hands-on implementer.

With a strong background in digital marketing SEO and content marketing you will:

• Troubleshoot website traffic issues
• Analyze data and identify actionable insights
• Support struggling products/sites with stronger strategies
• Provide cross-functional digital marketing SEO and data/tracking expertise

• Identify and resolve technical SEO issues (crawl errors indexing site speed mobile usability).
• Investigate traffic drops ranking fluctuations and performance inconsistencies.
• Monitor Google Search Console Ahrefs Semrush and other SEO tools.
• Audit and recommend improvements for structured data metadata and schema.
• Collaborate with development and design teams to maintain SEO best practices.
• Provide training coaching and mentorship to improve SEO results across teams.
• Act as a consultant and strategist for company-wide SEO and digital marketing initiatives.

• Develop reports and dashboards to monitor digital marketing performance.
• Provide both regular and ad hoc reports (SEO Paid Media competitor analysis).
• Translate complex data into actionable insights and recommendations.
• Serve as the product manager for third-party performance/data tools.
• Stay up to date on industry and algorithm updates to maintain best practices.

• Act as an internal consultant for SEO Content Dev PR and PMMs.
• Research emerging trends and recommend modernized strategies.
• Optimize off-site digital marketing (e.g. social YouTube forums).
• Audit competitor sites and backlink quality maintaining disavowal lists.
• Ensure compliance with legal/industry SEO regulations.
• Provide coverage for SEO Specialist duties as needed.

• Support website migrations redesigns and product launches.
• Run or oversee tests/experiments on marketing elements.
• Maintain competitor knowledge library to identify opportunities and threats.
• Ensure Veracity leverages the latest SEO and digital marketing tools effectively.

• Attend annual Marketing Department offsite.
• Perform additional tasks as requested by the Director of Content or VP of Marketing.

• 5 years SEO and/or digital marketing experience (hands-on strategy).
• Strong ability to connect data sources automate reporting and analyze insights.
• Deep knowledge of SEO content optimization and digital marketing trends.
• Experience creating SOPs and best practice frameworks.
• Proven ability to influence and persuade stakeholders.
• Proficiency in SEO and analytics tools: Ahrefs Semrush MOZ GA4 GSC Looker Studio Screaming Frog etc.
• Experience with AI tools (e.g. ChatGPT Gemini) to scale strategies.
• Strong technical SEO knowledge (core web vitals site errors server issues RegEx schema etc.).
• Strong communication collaboration and mentoring skills.
• Deep understanding of digital marketing tactics SEO and content marketing.
• Ability to quickly pivot strategies to align with SEO landscape changes.
• Strong A/B testing and optimization skills.
• Ability to tie metrics to SMART business goals and meaningful KPIs.
• Business case and project management skills (from approval to execution).
• Proficiency in WordPress HTML CSS Schema/JSON APIs (basic knowledge of Python JavaScript SQL).
• Strong ability to spot patterns troubleshoot and escalate issues proactively.

• Health dental and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 9 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistant programs for support in a healthy personal and work life

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated like-minded professionals
• Experience a culture that prioritizes growth and development

Compensation Range: $85k/yr - $105k/yr

We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants regardless of race color religion sex national origin disability or any other legally protected characteristics.

If you need accommodation please let us know during the interview process.