AI Content Development Manager
AI Content Development Manager
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Job Description
Job Description:
Job Summary
This role sits within the marketing team collaborating cross-functionally with brand tech data legal and e-commerce teams. You will balance global brand consistency with local relevance. The scope includes owned (e.g. packaging official social account) and earned (e.g. social campaigns) touchpoints with a focus on scaling AI-driven content to support product launches seasonal campaigns and long-term brand building. Success will be measured by improved content efficiency consumer engagement and alignment with brand KPIs.
Key Responsibilities
End-to-End Brand Experience Design & Execution
Lead the design and delivery of cohesive brand experiences across touchpoints including packaging design brand campaign experiences and e-commerce content.
Translate consumer insights into actionable business-focused design solutions ensuring a consistent consumer-centric approach.
Apply hands-on visual design skills (e.g. Photoshop Adobe Creative Suite) to refine and finalize creative outputs ensuring alignment with brand aesthetics.
AIGC Integration & Optimization
Collaborate with tech and data teams to train integrate and optimize AI tools into the CXM creative tech stack.
Develop modular scalable content templates across formats (visual copy video) and channels (social e-commerce offline).
Build and refine prompt libraries to improve AI output quality ensuring consistency and scalability of results.
Stay ahead of AIGC trends evaluate emerging tools and rapidly adapt them to enhance creative efficiency.
Quality Control & Brand Governance
Ensure all AI-generated and designed content adheres to CXMs brand guidelines visual language and tone.
Partner with brand and legal teams to validate content originality secure copyright clearance and mitigate risks.
Job Specifications/Qualifications
Education: Bachelors degree Design Marketing Computer Science or related field major preferred
Experience: 5 years in brand experience design content strategy or AI-driven creative roles preferably in FMCG beauty or consumer goods. Prior experience with AIGC tools (e.g. Midjourney DALL-E Adobe Firefly) is required.
Technical Skills:Proficiency in visual design software (Photoshop Illustrator Adobe Creative Suite). Understanding of AI/ML concepts prompt engineering and content scalability frameworks.
Soft Skills:Strong cross-functional collaboration and project management abilities. Keen eye for brand consistency and design quality. Ability to translate consumer insights and business goals into creative solutions.
Required Experience:
Manager
Employment Type
Full-Time
