drjobs User Operations Specialist

User Operations Specialist

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1 Vacancy
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Job Location drjobs

Lagos - Nigeria

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

We are looking for a Senior User Operations Manager to lead user engagement initiatives across the full user lifecycle from acquisition to retention conversion and reactivation. This role will be instrumental in shaping our user strategy leveraging data insights and close cross-functional collaboration to optimize user experience and drive sustainable growth.

Key Responsibilities:
  • Develop and execute data-driven user lifecycle strategies to enhance acquisition activation retention and reactivation;
  • Build and manage user segmentation persona development and tagging systems enabling more targeted and personalized user operations;
  • Design and lead impactful user engagement campaigns including incentive programs rewards systems content-driven activations etc.;
  • Partner with product data marketing and customer experience teams to improve end-to-end user experience and product engagement;
  • Manage multi-channel user communication strategies (push notifications in-app messages SMS email communities etc.);
  • Monitor user behavior and key operational KPIs; generate insights and present regular performance reports and strategy reviews to leadership
  • Stay up-to-date on industry trends and competitor strategies to continuously innovate user operations tactics.

    Requirements:
  • Bachelors degree or above preferably in Marketing Psychology Statistics Business or a related field;
  • 5 years of hands-on experience in user operations lifecycle marketing or CRM management preferably with large-scale consumer products (Fintech E-commerce Social Gaming etc.);
  • Strong understanding of user segmentation lifecycle management and engagement strategies;
  • Data-driven mindset; proficient in Excel and at least one analytics tool (e.g. SQL Looker Power BI Tableau);
  • Solid project management skills; ability to lead cross-functional initiatives and manage multiple priorities;
  • Familiar with multi-channel user communication tools and engagement platforms;
    Creative analytical and user-centric with a passion for building delightful experiences.

    Preferred Qualifications
  • Experience managing or mentoring junior operations staff;
  • Proven track record of improving retention or conversion rates through strategic initiatives;
  • Knowledge of AARRR RFM or other user analytics models;
  • Experience in international markets or multilingual user bases is a strong plus.

Required Experience:

Senior IC

Employment Type

Full-Time

Company Industry

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