CRM Growth Department Head
CRM Growth Department Head
Posted on :
22-08-2025
Employer Active
1 Vacancy
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Job Description
Responsibilities
- Develop and oversee the end-to-end CRM strategy across customer lifecycle stagesacquisition onboarding engagement retention and reactivation.
- Plan execute and continuously optimize multi-channel CRM campaigns (email push notifications SMS in-app messages etc.) to maximize customer engagement and conversion.
- Lead the implementation of advanced segmentation techniques and personalization strategies using customer data and behavioral insights.
- Design and maintain automated and trigger-based customer journeys that align with user behavior and product usage patterns.
- Monitor campaign performance metrics (open rates CTR retention rates churn LTV) and create actionable insights for ongoing optimization. Prepare regular performance reports and forecasts.
- Manage CRM tools/platforms and oversee the CRM budget ensuring maximum ROI and scalability.
- Work closely with Business Product Data Marketing and Tech teams to ensure CRM strategies are aligned with broader business and product goals.
- Ensure CRM activities comply with data privacy regulations and internal policies.
Requirement
- Minimum 5 years of experience in CRM customer lifecycle marketing or a related field.
- Proven track record of managing large-scale CRM strategies and campaigns.
- Expertise in CRM tools/platforms (e.g. Salesforce Braze MoEngage HubSpot).
- Strong analytical skills with experience in A/B testing reporting and customer data analysis.
- Deep understanding of customer behavior segmentation and retention strategies.
- Excellent communication project management and leadership skills.
Employment Type
Full-Time
Key Skills
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