Brand Ambassador
Brand Ambassador
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Job Description
About us
Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage rich quality and a reputation for excellence across the globe. At TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team known for the experiences we create for our consumers customers partners suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands click here.
About the role
To educate & share the narrative of the TWE brands & wines in particular Penfolds to strengthen engagement across internal stakeholders distributors customers consumers & media. Driving profitable growth & distribution of the focused portfolio whilst growing enhancing & protecting brand awareness & equity.
Brand & Wine Education:
- Lead training education & immersion across China
- Develop & implement customer & region specific education & training programs to ensure regional & customer goals are meet.
- Ownership in the development & delivery of brand training tools & practices used by consumers & trade.
Consumer Events & Public Relations:
- Support the execution & delivery of localized events & public relations initiatives as the brand Representative; becoming the face of the brand in the absence of winemakers.
- Develop & support strategic luxury brand activation as agreed with local field managers & the Penfolds brand manager.
- Livestream & short video content input production involvement and hosting for such occasions
Business Development Support:
- Support the sales team identified growth opportunities within key segments & customers.
- Work with relevant sales & marketing contacts to ensure identified opportunities are successfully converted & then tracked.
- Support local agents & sales representatives to identify & win significant sales & contracts via brand engagement & education.
- Work with sales team & key influencers to create events or partner with existing events to assist in achieving brand ambitions within the region.
Regional Sales Team Liaison:
- Develop & maintain strong relationships & levels of influence with the local sales team.
- Work hand in hand with sales leadership to ensure brand goals & ambitions for region & customers are effectively planned for & executed.
- Partner with the sales & local market distributors to identify SKUs requiring development & depletion support.
- As requested by the sales team; develop & manage existing brand relationships with key distributor contacts & important image/prestige accounts hand-selling Penfolds Luxury portfolio.
- Work with sales to develop scorecards to measure local market success & report back to brand team on program activation & regional support.
- Work with sales team requirements to attend priority meetings where education & brand engagement is required.
Customer/Consumer Contact:
- Act as lead contact for top priority collectors that wish to create a personal relationship with the winery nurturing those relationships to increase DTC wine sales as the Cellar Club evolves & requires additional support.
Market Analyst:
- Report back to on local market conditions to assist with strategic planning identifying markets that require support.
- Stay ahead of trends & changes in the marketplace ensuring all information is fed to brand sales & marketing teams.
About you
- Minimum Level 3 preferred WSET L4
- Advanced wine knowledge & or winemaking background.
- Focused wine related institutions.
- Hospitality background which encompasses a business degree.
- Strong inter-personal skills.
- Exceptional communication skills.
- Ability to think creatively & challenge status quo.
- Ability to quickly adapt & take ownership in start-up type environment.
- Ability to understand & manage to superior financial returns.
- Min 5 years experience in the trade either with Wholesaler or suppler management.
- Have a proven track record in on-premise sales & educational expertise.
Why youll love it here:
Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and careerdevelopment.
Enjoy the worlds most desirable wines through our generous employee product allowance
Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!
We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.
It takes all varietals!
At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age race colour religion gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.
Employment Type
Full-Time
