Mate academy is an EdTech startup with a gamified AI-powered LMS platform where people learn IT specialties. Weve successfully launched in Poland and Brazil and were just getting started. 5000 graduates have landed their first IT jobs after only 4 months of training.
Over the years we gathered a lot of data and have a huge client database. Your main goal as an Email Marketer is to reactivate retain and bring new clients to Mate via messengers/emails/pushes.
Your skills
- 1 years of experience as CRM Marketing Manager/Direct Marketing Manager/Email Marketing Manager.
- Experience with stripo or similar tools.
- Hands-on experience in composing and launching email marketing campaigns.
- Basic email marketing analytics.
- Experience in copywriting (using AI agents).
- Upper-intermediate English.
Bonus points
- Copywriting/reviewing emails in Ukrainian and English.
- Working with Figma.
- Experience in integrating ESP(s).
- HTML email templates editing.
Your tasks
- Create and launch direct marketing campaigns (emails SMS app-push in-app).
- Track basic performance of direct marketing campaigns.
- Work closely with Head of CRM Marketing to do 2x of todays job which is sending promotional messages setting up triggered communication campaigns.
- Launch basic triggered direct marketing campaigns.
- The data-driven approach in your decisions and work on all levels.
- Close cooperation with design and product teams.
Examples of projects
1. Sales manager comes with a promotional offer. We create a copy visuals compose an email template create SMS. Then we create a segment of recipients based on the promotional offer compose a campaign launch it and track the result.
2. Triggered campaign showed a good performance on Ukrainian domain. So we need to localise and adapt for launching in other domains.
We offer
- Your voice matters you wont just follow a plan youll help make it;
- Hybrid role in Kyiv office (3 days office/2 remote);
- A no-bullshit culture with 0% bureaucracy;
- A team that shares knowledge and isnt afraid to make mistakes;
- The top EdTech product in Ukraine;
- Competitive salary regular reviews;
- Unlimited paid vacation no-hassle sick days;
- English courses and learning budget;
- Apple equipment;
- Pet-friendly office in central Kyiv with shelter;
- Company-paid lunches;
- Relocation bonus.
Team
Youll be part of a marketing team that uses data-driven approaches to increase number of students. Youll work closely with Serhii - Head of CRM Marketing;
Recruitment process: Interview with recruiter Test assignment Tech interview Culture fit interview