Senior App Specialist
Senior App Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Your Tasks
As the Senior App Specialist you will be the driving force behind app performance user growth and engagement in Belgium and the Netherlands. This strategic and hands-on role combines digital marketing customer journey optimization analytics and cross-functional collaboration to increase downloads active usage and conversion via the MediaMarkt app. Your key responsibilities will be to:
- Define and execute the app growth strategy aligned with regional and global business objectives.
- Support planning and optimizing campaigns (paid and organic) to drive app installs across owned and third-party platforms (e.g. CRM website social app stores media partners).
- Collaborate with CRM and content teams to design and implement push notifications in-app messages loyalty triggers and personalized journeys.
- Monitor KPIs (MAUs retention conversion uninstall rate) and continuously improve app performance through A/B testing and user feedback.
- Work closely with e-commerce marketing IT UX and store teams to ensure the app supports omnichannel shopping experiences and key campaigns.
- Own and optimize app store listings (ASO) ratings and reviews and localization for BE and NL markets.
- Stay on top of app trends competitor activities and emerging technologies to bring best-in-class mobile solutions to MediaMarkt customers.
Your Profile
- Bachelors or Masters degree in Marketing Digital Business or a related field.
- 5 years of experience in mobile app marketing or digital product management preferably in a retail or e-commerce environment.
- Proven track record in growing app installs and engagement through data-driven strategies.
- Strong analytical skills and familiarity with tools such as Firebase Adjust Google Analytics or similar platforms.
- Experience with ASO mobile CRM tools and A/B testing platforms.
- Excellent communication and stakeholder management skills.
- Fluent in English with Dutch and/or French a strong plus.
About Us
For us Lets Go!is not just a slogan it is an attitude. We love technology and we want to excite. We have fun and want to inspire. We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference and are there for our customers through all channels. Together with our 50.000 employees across Europe we create the shopping experience of the future.
Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity promote equal opportunities and foster inclusionjoin our team!
Additional Benefits
Job Infos
Location:Rotterdam
Media Markt Hoofdkantoor
Department:HQ - IT
Entrylevel:Management Level
Type of Employement:Full Time
Working Hours:40
Persona:Job Requisition HQ Employee
Recruiter:Micha Lekawael
Recruiter:Micha Lekawael
Required Experience:
Senior IC
Employment Type
Full Time
