Head of Integrated Media & Comms
Head of Integrated Media & Comms
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
- Deliver strategic expertise consultancy inspiration and output to stakeholders to bring the BDF communication and media expertise to the next level
- Lead a team of media & marketing professionals (directly & indirectly) in the implementation of best practices
- Proactively support the brand & category business with tailored marketing strategy & media plans designed to drive key objectives (net sales market share profitability & brand equity targets both on master brand level & by category)
- Localize activation strategies through tailored consumer journeys across all touchpoints & funnel stages
- Ensure implementation of global & regional media guidelines WOW Operating Model & the local media KPIs
- Develop implementation plans within agreed budgets & KPI targets
- Ensure the best TTL (through the line) media mix tailored to category audience & objective to increase overall brand results and deliver those objectives
- Oversee Precision Marketing (digital) planning & execution ensuring key elements of PM is embedded in the BDF team & agencies ways of working & campaigns including Ecom initiatives (Full Funnel strategy)
- Manage the media agency contracts & relationships retainer fees agency budgets scope of work and bonuses to maximize cost control and ensure savings & optimal agency performance
- Oversee the creation of integrated media plans across traditional digital social influencers and emerging platforms.
Your Profile
- 8 years on-hand experience in traditional and digital media planning and execution
- Experience in managing media agency relationships including negotiations resource & project management and delivery of scope
- Experience Build and managing engaging social and influencer campaigns
- Experience in using measurement tools for data-driven marketing
- Experience owning and optimizing budget across multiple teams
- Strong project management skills (e.g. building & rigorously tracking work plan)
- Excellent presentation communication and negotiation skills in order to communicate technical material to range of audiences including brands corporate leadership technology partners and agencies.
If you have any questions please contact our recruiter every between and am via the telephone number .
Required Experience:
Director
Employment Type
Full-Time
