Senior Associate / Associate Marketing Manager
Senior Associate / Associate Marketing Manager
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Job Description
Who We Are
2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.
Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K
At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!
What We Need
This is a strong growth position with 2K Asia publisher of AAA Blockbuster PC/Console franchises such as Borderlands Civilization and NBA 2K. The role will be given a chance to promote AAA titles of 2K to Japan through building and operating 2Ks social media channels to expand 2Ks brand reach and supporting the team members in other areas of marketing across the 2K portfolio.
This role is ideal for someone with a deep understanding of Japans gaming landscape who stays current with local marketing trends and has hands-on experience in community engagement social media influencer marketing or a combination of these areas.
Social Media & Community Operation
- Plan and manage 2K Japans social media strategy in line with global and title-specific brand directions ensuring local relevance.
- Create an integrated monthly plan with KPIs and actionable steps to meet annual goals
- Work with an agency to execute a resource-efficient strategy including content updates planning events and amplification.
- Align community initiatives with brand strategy through cross-functional collaboration.
Data-Driven Analysis & Insights
- Analyze key community engagement metrics content performance and social sentiment trends.
- Identify and explain spikes downturns and shifts in player engagement using both data and experience-driven intuition.
- Connect key activations (e.g. influencer campaigns content drops in-game events) to measurable community responses.
Social Listening & Sentiment Analysis
- Monitor discussions across gaming forums social media and other digital platforms.
- Integrated VOC (Voice of Customer) reporting on player sentiment emerging trends and potential risks or opportunities including key social media trend and actionable recommendations.
Assisting Marketing Execution Support
- Provide marketing execution support to the team based on the practice experience of gaming market online community PR and influencer market landscape
Key to success in this role:
- 3 to 8 years of relevant experience in the marketing PR and/or Social industry in gaming contents and entertainment marketing.
- Exposure in planning and executing against Marketing and Communications strategies to meet company objectives
- Strong analytical skills in interpreting social data identifying trends and linking activations to performance through data-driven insights and industry experience.
- Strong understanding of the Japanese gaming community social media trendsinfluencer landscape and Japanese entertainment subcultures (anime manga cosplay Pixiv NicoNico etc.).
- Familiarity with console gaming marketing (PlayStation Xbox Nintendo Switch).
- Strong communication and collaboration skills with experience working across multiple teams.
- Native Japanese Fluent/Business English (written and spoken)
- An experience in operating social media platforms appreciated
- Social mavens and community leaders a plus.
This role has been updated to reflect changes in our requirements and responsibilities. If you have previously applied and were unsuccessful we kindly ask that you consider applying again only if your profile now better matches the revised criteria.
As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.
#LI-Hybrid
Required Experience:
Manager
Employment Type
Full Time
