Vacancies Brand Manager - Digital Marketing
Vacancies Brand Manager - Digital Marketing
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Job Description
About AkzoNobel
Since 1792 weve been supplying the innovative paints and coatings that help to color peoples lives and protect what matters most. Our world class portfolio of brands including Dulux International Sikkens and Interpon is trusted by customers around the globe. Were active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. Its what youd expect from a pioneering and long-established paints company thats dedicated to providing sustainable solutions and preserving the best of what we have today while creating an even better tomorrow. Lets paint the future together.
For more information please visit
2024 Akzo Nobel N.V. All rights reserved.
Job Purpose
Official website management for multiple brands including Dulux Dulux Pro Levis Huarun Huarun Pro Levis Pro and Sikkens. (20%) Official WeChat Mini-Program management for multiple brands including Dulux Dulux Pro and Huarun. (20%) Lead Tiktok livestreaming project to generate EPS and Art Paint leads to empower offline store. (40%) Social Media management for multiple brands including Levis Dulux Pro and Huarun. (20%)
Key Accountabilities
Tiktok Livestreaming Management (Dulux)
Lead Dulux Tiktok livestreaming strategy to acquire leads for offline stores
Build up holistic livestreaming plan on yearly/quarterly/monthly basis and able to
implement on daily operation
In charge of day-to-day operation of livestreaming for Dulux Brand including
livestreaming design script live streamer selection and driving traffic to
livestreaming as well as to co-work promotional plans with sales team to maximize
livestreaming delivery in line with KPIs.
Follow up with sales and internal team on leads conversion rate
Collaborate closely with internal stakeholders e.g. Branding Product Sales Dulux
Academy to deliver live-streaming content or activities.
Monitor analyze and review the effectiveness and success for Dulux official live
streaming performance from business mindset and day-to-day operations and
improve timely.
Work closely with internal team to empower distributors social commerce if
needed.
Official Website Management (Dulux Dulux Pro Levis Huarun Huarun Pro
Levis Pro and Sikkens)
Work with Global team IT local agency to manage official websites for multiple
brands
Update website content with latest brand product retail store information.
Work together with internal team and agency on mini-site establishment to promote
hero product or brand campaign
Work with Global team local IT and legal team on cookie policy privacy setting and
data protection topic.
Official WeChat Mini-Program Management (Dulux Dulux Pro and Huarun)
Accountable for the development plan for Dulux Dulux Pro and Huarun WeChat
mini-program to ensure both content and functions of applications are user-friendly
and in line with brand guideline.
Work with Global team IT local agency to manage official websites for multiple
brands
Update content with latest brand product retail store information.
Work together with internal team and agency on mini-site establishment to promote
hero product or brand campaign
Work with Global team local IT and legal team on cookie policy privacy setting and
data protection topic.
Social Media Management (Levis)
Develop and implement social media communication strategy for Levis WeChat
and WeChat channel account.
Work together with social agency to deliver social content based on monthly
calendar.
Monitor user comments and distribute users comments to related team if needed.
Monitor competitors social media accounts performance and get insights from
competitors and take actions accordingly.
Job Requirements
Bachelor degree and above
8 years e-Commerce experience is required.
Proven working experience in Social Commerce area and has comprehensive
knowledge of livestreaming
Strong commercial understanding and sensitive for the markets.
B2B2C Marketing and Deco related working experience is a plus
Solid team player with excellent interpersonal and communication skills with
internal and external team
Good analytical skills
Be self-motivated and willing to learn.
Fluent in oral and written English and skillful in MS office.
At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when our organization all qualified applicants receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age or disability.
Required Experience:
Manager
Employment Type
Full Time
