Director Channel Strategy & Development, APAC
Director Channel Strategy & Development, APAC
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Location:.
GoodyearTalentAcquisitionRepresentative:NasihaKader
DirectorChannelStrategy&DevelopmentAPAC
Based at our regional headquarters in Shanghai the Director of Channel Strategy & Development for APAC serves as the key representative of the customer and channel offering an external market perspective to inform the companys overall business planning. This role is crucial for ensuring that physical drivers such as in-store and operational elements are sufficient to support the Category Growth Plans. The Channel Development Manager translates the Category Vision and Brand Strategies into actionable annual sales plans and key business development targets by channel and customer. The role focuses on driving exceptional retail execution creating superior customer value and ensuring effective revenue management across channels.
JobDuties/Responsibilitiesmayincludebutarenotlimitedto:
Strategy Development
- Develop and implement channel development strategies and plans tailored to specific channels aligning with overall business objectives.
- To execute these strategies there needs to be collaboration with marketing (for all asset strategy and creation) and field sales team (for execution).
Superior Customer Value Equation
- Leverage the business profitability model to create a win-win-win solution that benefits Goodyear customers/channels and the end-consumer.
- The channel development should lead through the JBP and customer strategy interactions today.
- For example this person needs to lead through a give-gets model to drive profitable growth that translates internal plans to customer value proposition.
- Moreover there needs to be develop and execute annual sales plans and joint business planning with customers supported by a clear and shared performance scorecard.
New Product Launches
- Support new product introductions by ensuring timely distribution optimal in-store visibility and robust promotional support.
- There will be an expectation of driving through sales enablers like where to place the POSM type of POSM SKU priority.
Customer Management
- Build and nurture strong long-term relationships with key accounts & trade partners.
- Ensure effective communication and collaboration to capitalize on business opportunities and drive mutual success.
Sales Analysis
- Analyze sales data (sell-in sell-through retail data) to identify distribution gaps emerging opportunities and potential risks.
- Provide actionable insights and recommendations to enhance channel performance and close sales gaps.
Forecasting and Planning
- Work closely with demand planner sales ops and marketing team to improve sales forecast accuracy by channel and account.
- Identify sales gaps and develop targeted plans to address and close them with collaboration with sales ops.
Promotions and Campaigns
- Plan execute and track the effectiveness of channel-specific promotions in-store activities. Continuously evaluate and adjust promotional strategies to ensure maximum impact.
Budget Management
- Manage channel development (i.e. promotions and POSM production not creation) budgets and allocate resources efficiently to maximize return on investment (ROI).
- Moreover this person needs to drive the strategy for revenue management that will be implemented by the sales ops team.
KeyExperiences:
- Bachelors degree required; MBA preferred.
- 15 years trade/channel development experience in Consumer Durables/ Automotive / FMCG companies with focus on local execution/delivery roles.
- Proven results on business delivery & demand generation.
- Strategic leader with experience executing across consumer and trade touch points.
- Leader in marketing innovation digital ecommerce in-store and trade channel strategy.
KeySkills:
- Provenbusinessacumen.
- Innovativeandcreativethinking.
- MindsetandabilityasaChangeAgent-abletoinfluencethroughfunctionalleadershipinamatrixorganizationsetup.
- Intellectualhorsepower(highlyanalytical&strategic).
- Driveforresultsinaprioritizedmanner(balancedsenseofurgency).
- .
- Abilitytodeveloppeopleanddriveengagement.
Organization:
- ReportstoVicePresidentConsumerPBUAPAC
#LI-NK1
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individuals race color religion or creed national origin or ancestry sex (including pregnancy) sexual orientation gender identity age physical or mental disability ethnicity citizenship or any other characteristic protected by law.
Goodyear is one of the worlds largest tire companies. It employs about 68000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron Ohio and Colmar-Berg Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products go to Experience:
Director
Employment Type
Full Time
Key Skills
Similar Jobs
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job Pro has emerged as the world premier job portal, attracting thousands of job seekers every day from all over the world.
Follow Dr.Job
Dr Job FZ LLC. 2025 © All Rights Reserved