Marketing Manager - Italian speaking

At FutureLearn were passionate about the power of lifelong learning. We help learners from all over the world progress in their careers and invest in their futures.

We truly believe that up-skilling is a worthy investment and we hope to empower our learners to take control of their careers through personalised learning pathways giving them progress at their fingertips.

Partnering with 260 world-class educational partners including prestigious universities global brands and industry partners we offer our 20 million-strong learner community the opportunity to discover and access flexible high-quality online courses and degrees.

Were not here just to teach new skills (although we do that well) we want to help transform lives. FutureLearn is looking to build our teams with people who share our passion for lifelong learning career empowerment and education for all. If that sounds like you get in touch. You could help us achieve our biggest goal yet becoming the worlds best AI-powered career-based learning platform and OPM.

What is the opportunity

Were looking for a data-driven native Italian digitally savvy Marketing Manager to lead multi-channel student acquisition campaigns for postgraduate online degrees in Italy.

This role is responsible for expanding and managing a full-funnel digital media mix driving awareness consideration and enrolments across PPC paid social and upper-funnel brand channels such as programmatic display CTV DOOH and radio.

Youll combine performance marketing expertise with local market insight ensuring our campaigns cut through a TV-heavy price-driven Italian higher education market while positioning our offer as a premium employability-led alternative.

What does success look like:

• Lead the planning execution and optimisation of Italy-focused digital campaigns across:
• Performance channels: Google Ads Meta LinkedIn Microsoft Ads
• Brand channels: programmatic display CTV DOOH and TV/audio/radio where relevant
• Ensure budget allocation balances awareness-building (e.g. CTV YouTube) with conversion-focused PPC.
• Scale media spend in seasonal peaks (e.g. January September intakes) and optimise for CPL CPA and CPE.
• Develop and localise Italian ad creatives landing pages and messaging to drive higher lead quality.
• Own the integration of new channels (programmatic CTV DOOH radio) into the paid media mix.
• Coordinate with Italian media vendors and agencies to ensure competitive share of voice in a market dominated by TV investment.
• Test and evaluate incremental ROI of awareness channels on downstream lead quality and conversion rates.
• Localise and optimise Italian microsites and landing pages to reduce bounce and increase enquiry form completion.
• Lead A/B testing on messaging UX and creative to improve funnel metrics (lead application enrolment).

• Build audience segmentation and retargeting strategies across performance and brand campaigns.
• Work closely with CRM teams to implement Italian-language nurture sequences and remarketing journeys.
• Utilise lookalike audiences dynamic ads and lead scoring to prioritise high-intent prospects.
• Own Italian campaign measurement and attribution ensuring full visibility from enquiry to enrolment.
• Implement and maintain tracking (GTM GA4 UTM structures) for all channels including programmatic buys and offline conversions for reach channels (CTV/radio).
• Provide weekly and monthly performance reports translating results into actionable insights.
• Work cross-functionally with Sales CRM and BI to align Italian market goals with pan-European performance.
• Collaborate with external agencies Italian media suppliers and local freelancers for market insights and competitive positioning.
• Monitor competitor advertising trends (Pegaso Mercatorum San Raffaele Marconi) to identify new opportunities in Italian media buying.

What you bring to the table:

• Proven experience in multi-channel performance marketing with exposure to upper-funnel/brand channels (programmatic CTV DOOH).
• Strong expertise in Google Ads Meta Ads LinkedIn Ads and campaign optimisation for lead gen.
• Knowledge of the Italian media ecosystem (digital traditional) and user behavior in higher education.
• Experience with localisation of digital campaigns (language UX messaging).
• Data-driven mindset with ability to evaluate incremental ROI from awareness vs. conversion channels.
• Proficiency in analytics tools (GA4 Looker PowerBI) and conversion tracking implementation (GTM).
• Native or fluent Italian speaker with deep understanding of cultural nuances language tone and local market expectations.
• Strong familiarity with Italian competitor strategies in distance learning and media investment trends (TV-heavy landscape).
• Strategic thinker able to balance short-term lead targets with longer-term awareness building.
• Excellent communicator in Italian & English able to collaborate with cross-border teams and external Italian agencies.
• Agile self-starter with a test-and-learn mindset and comfort working in a fast-paced cross-functional environment.

What happens next

Ready to go for it Click Apply include your CV and tell us why youd like to become a FutureLearner and how youll nail this role.

Recruitment Process

Please contact if you require any reasonable adjustments or alterations to be made to support you through the recruitment process.

Diversity Statement

We value all the great benefits that diversity brings and encourage everyone to bring their whole self to work At FutureLearn we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race colour national origin ethnicity gender age disability sexual orientation gender identity or religion.

We cant wait to meet you!#FutureLearnCareers

Required Experience:

Manager