Ethical Marketing Communication Manager, Dermatological Skincare
Ethical Marketing Communication Manager, Dermatological Skincare
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Job Description
Ethical Marketing Communication Manager Consumer
Location: Shanghai China
Job Description
Manage and contribute to the profitable growth of the consumer BU-Cetaphil brand. Develop and implement product strategy and marketing operational business plans in HCP channels. Responsible for the P&L of the product line being managed.
Key Responsibilities
Develop HCP annual strategy to uplift brand awareness and brand recommendation among dermatologists
Co-work with medical team on content development incl. clinical studies China KOL White Paper and educational materials etc.
Develop product positioning and annual communication plan incl.
Leverage social & digital platforms to increase brand exposure and engage front-line dermas
Congress & event planning to enhance HCP education and derma engagement activity
Cooperate and support sales team in detailing sampling terminal POP display & communication etc
Product development:
New product development and portfolio expansion
Price management cross channels
Closing monitor and evaluate brand marketing performance
Budget management
Closely work with BU team members and supporting function
Adheres to all company policies procedures and business ethic codes.
Skills & Qualifications
University Degree desirable. Prefer Business School with relevant marketing degree.
Computer skills: Microsoft Office
Excellent communication skills in English
Above 5 years working experience in product marketing / brand management focusing on HCP and medical channel.
Good knowledge of FMCG field especially in cosmetic industry.
Has a successful track record with product launch and activity plan.
Can work and manage projects independently.
Has successfully experience in digital and social media.
Understand about the medical affairs.
Passion for therapeutic Skin Care
Business acumen / commercial awareness; entrepreneur style
Business planning and organizational skills
Flexible and Creative thinker
Willingness to travel and work in a global team of professionals.
What we offer in return
At Galderma you have the opportunity to gain new and challenging work experience and create an unparalleled direct impact. We offer careers in innovation and accountability empowered by diverse collaborative colleagues across functions and geographies who share their passion to advance dermatology for every skin story.
Our people make a difference
At Galderma youll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism collaboration and a friendly supportive ethos is the perfect environment for people to thrive and excel in what they do.
Required Experience:
Manager
Employment Type
Full-Time
