As an Influencer Management Freelancer you will be at the forefront of a dynamic team dedicated to a single key client. Your core mission is to spearhead the entire influencer management lifecycle from initial research and recruitment to campaign execution and performance analysis. This role requires a self-starter with a deep passion for digital and influencer marketing who can manage approximately 4-5 ongoing campaigns and briefs per month. You will be responsible for building and nurturing strong relationships with a diverse range of influencers ensuring all deliverables meet.
What Youll Do
Research and Recruit: Identify and onboard high-potential influencers that align with the dedicated clients goals. Youll manage the end-to-end recruitment process handling an average of 4-5 new briefs and campaigns monthly.
Campaign Execution: Implement and oversee influencer campaigns. This involves coordinating with influencers and bloggers to ensure all requirements timelines and deliverables are met guaranteeing high-quality results and client retention.
Performance Analysis: Utilize digital marketing tools to analyze campaign performance and create detailed data-driven reports.
Negotiate and Coordinate: Skillfully negotiate costs with KOLs to secure mutually beneficial agreements. Youll also work closely with team members and the sales team to address any influencer inquiries.
Relationship Management: Cultivate and maintain strong relationships with a wide range of celebrities influencers YouTubers and bloggers.
Communication: Provide accurate timing estimates for your work and communicate promptly and effectively to address the needs and concerns of both influencers and the client.
Problem-Solve: Proactively resolve any issues or challenges that arise during campaign execution and promptly escalate concerns to your line manager when necessary.
Who You Are
Education and Language: You hold a Bachelors Degree and be able to communicate in Thai and English.
Passion and Experience: You have a genuine passion for digital and influencer marketing and stay current with the latest influencer trends. You have prior experience working at a digital advertising agency or in an influencer management role and are comfortable working directly with influencers or celebrities.
Skills and Attributes: You are an enthusiastic proactive and detail-oriented individual with strong multitasking and coordination skills. You are results-oriented and excel at working both independently and as part of a team. Your flexible schedule allows you to adapt to the demands of ongoing campaigns.
Where Are Challenges
Rapidly Changing Market: The influencer landscape is constantly evolving requiring you to stay ahead of new platforms trends and talent to deliver successful campaigns.
High-Volume Management: Juggling 4-5 ongoing campaigns and briefs per month for a single client demands exceptional organizational skills and the ability to manage multiple deadlines simultaneously.
Negotiating and Budget Constraints: Effectively negotiating with diverse influencers to meet budget requirements while still securing high-quality talent can be a delicate balancing act.
Manage Expectations: Youll be the primary point of contact with influencers and will need to manage expectations from both client and influencer side to ensure smooth campaign execution.
Problem Resolution: Unexpected issues or challenges are common in live campaigns and you must be ready to troubleshoot and resolve problems promptly and professionally while keeping all parties informed.
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