Director, Agency Proposition
Director, Agency Proposition
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Job Description
Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.
The Mission of the Distribution Business Generation & Lead Management is to make a difference with our customers and distributors by ensuring that everything we invest in is to help our distributors in particular our agency force grow their business in line with our Prudential Values.We do this by providing actionable insights on our distributors performance and ensuring that we are investing and spending on the right areas that drives the business. We also do so by ensuring that our distributors are supported well.
Position overview:
We are seeking a Director Agency Proposition to join our Group Agency Distribution team Business Generation division. The successful candidate will be responsible for developing and articulating a compelling value proposition for our agents defining training requirements for success simplifying underwriting rules and enhancing agents chances of sales closure. The ideal candidate should have a deep understanding of the insurance industry excellent communication skills and the ability to drive business growth.
Key responsibilities:
Strategy & Agency Force Proposition Enablement
Ideate design and develop new innovative customer acquisition models and solutions that offer new sales opportunities and value propositions that forges a long-standing relationship with our customers and distributors whilst meeting Prudential organisational goals.
Develop a clear and concise value proposition that resonates with agents communicating how our organizations products and services can help them grow their business and meet their clients needs.
Conduct a training needs assessment to identify knowledge gaps and skill requirements for agents informing the development of targeted training programs that address specific pain points (product knowledge sales techniques and industry regulations) as well as business objectives
Develop persona-specific support and resource packages that address the distinct pain points and goals of each agent segment including customized training marketing materials and sales enablement tools.
Agency Segmentation strategy
Design and work with Analytics team to conduct agent segmentation analysis in order to identify distinct personas based on factors such as customer persona product focus and sales strategy creating tailored profiles that capture agents unique needs and preferences.
Establish a personalized engagement approach that recognizes the diverse needs and preferences of each agent persona fostering stronger relationships improving communication and enhancing overall agent satisfaction and loyalty.
Efficiency & Excellence Leveraging Technology:
Identify potential points of streamlining and assist campaign owners to address and implement solutions to maximise effort.
Work closely with underwriting teams to streamline and simplify underwriting rules eliminating unnecessary complexity and reducing the number of exceptions making it easier for agents to understand and apply the rules.
Develop templatised products and processes that can be easily tailored to specific customer needs reducing the time and effort required to issue policies and enabling agents to focus on high-value activities like sales and customer advice.
Leverage on technology to enable agents to easily select and customize products automatically generating policy documentation and reducing the need for manual underwriting resulting in accelerated sales closure and improved customer satisfaction.
Regional Collaboration & New Ways of Working (NWOW):
Build maintain and manage long-term relationships with regional counterparts to enable cross-territory learnings.
Hands-on with the sales force and able to understand and drive their adoption and enhancement of Business Generation
Close collaboration with key stakeholders to ensure robustness of value propositions financially viable operationally feasible and socially desirable for sustainable growth.
Qualifications and Experience:
Bachelors degree or equivalent practical experience
Minimum 10 years of relevant experience in Strategy Management Consulting Project Management
Knowledge of the Financial / Insurance industry having worked with a sales force / distribution team
Critical Capabilities:
Possess a strong strategic and business acumen good understanding of insurance marketing/sales and actuarial science.
Ability to work and thrive in a fast-paced rapidly changing work environment
Experience with strategic projects cross-functional stakeholder management and project management
Ability to communicate effectively across multiple levels including cross-functional teams and executive leadership
Ability to be collaborative and navigate ambiguity
Excellent presentation deck-building as well as written and verbal
Excellent business acumen problem solving and analytical skills
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Required Experience:
Director
Employment Type
Full-Time
