Join the leader in entertainment innovation and help us design the future. At Dolby science meets art and high tech means more than computer code. As a member of the Dolby team youll see and hear the results of your work everywhere from movie theaters to smartphones. We continue to revolutionize how people create deliver and enjoy entertainment worldwide. To do that we need the absolute best talent. Were big enough to give you all the resources you need and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture challenging projects and excellent compensation and benefits.
We are seeking a dynamic Content Marketing Managerto lead our social selling strategy drive partner and prospect engagement through targeted programs and elevate internal sales communications. This highly collaborative role sits at the intersection of content creation sales enablement and digital marketing. The ideal candidate is a creative communicator with strong program management skills and a passion for empowering sales teams.
Key Responsibilities:
Social Selling Program Management & Content Calendar Ownership
- Develop and execute a globalsocial selling strategyin collaboration with sales leadership.
- Own and manage thecontent calendarfor social selling efforts across platforms such as LinkedIn Reddit and others.
- Create curate engaging and brand-aligned content for our sales leadership that enhances our presence and builds thought leadership among target audiences.
- Analyze engagement metrics and refine content strategies to optimize reach and impact.
Interest Generation and Partner Nurture Program Development
- Partner with the Head of Sales Enablement todesign and implement programsthat generate interest among prospects and deepen engagement with existing partners.
- Define functional requirements for these programs using ourCRM and marketing automation tools ensuring scalability and effectiveness.
- Continuously assess and recommend enhancements to marketing automation and CRM capabilities to support evolving program needs.
Content Development for Nurture and Engagement Programs
- Create compelling customer-focused content for use acrossemail campaigns social media landing pages and educational materials.
- Tailor messaging to different stages of the buyer journey to improve conversion and nurture results.
- Ensure all program content reflects brand voice and aligns with overarching sales and marketing goals.
Internal Sales Communications and Enablement Site Management
- Manage internal communications from sales leadership including producingmonthly video updates designing slides and adding motion graphics.
- Collaborate with sales leaders to craft messages that inform inspire and align the global sales organization.Develop a clear internal communications strategy including planning cadence content themes and messaging alignment
- Maintain and update theinternal sales enablement site ensuring timely publication of content tools and resources that support sales effectiveness.
Qualifications:
- Bachelors degree in Marketing Communications or a related field.
- 4-6 years of experience in communications marketing or sales enablement.
- Experience developing and executing content strategies across multiple channels (e.g. social media internal comms email).
- Working knowledge of Salesforce and marketing automation platforms (e.g. Braze).
- Comfort with using performance data to iterate on content and program effectiveness (e.g. engagement metrics email performance).
- Strong proficiency in video editing motion graphics and presentation design.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to collaborate effectively with cross-functional teams and sales leadership.
- Creativity and a proactive approach to problem-solving.
Dolby Hiring Entity:
77 Sir John Rogersons Quay Block C
Grand Canal Docklands
Dublin D02 VK60
Ireland
Required Experience:
Manager