Marketing Analytics Specialist
Marketing Analytics Specialist
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Job Description
About us
We are a performance marketing agency managing over $120M in annual media spend focused on driving measurable results for U.S.-based companies in the home improvement industry. Our Ad Tech department plays a critical role in ensuring accurate tracking reporting and data integrity across all campaigns empowering our media buying teams to make data-driven decisions with confidence.
We are seeking a skilled Marketing Analytics Manager with strong technical expertise in Google Tag Manager Google Analytics 4 and Looker Studio as well as proven experience in implementing maintaining and optimizing conversion tracking systems across multiple advertising platforms.
Key Responsibilities
Tracking & Analytics Management
- Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Deploy configure and maintain tags triggers variables and settings across multiple websites.
- Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.
- Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.
Conversion Tracking & Ad Platform Integration
- Set up and manage conversion tracking across multiple advertising platforms (Facebook Google Nextdoor Newsbreak MediaGo Taboola Outbrain).
- Monitor and troubleshoot discrepancies between platform data and analytics tools.
- Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.
Data Analysis & Optimization
- Collect analyze and monitor performance data to identify trends gaps and opportunities.
- Provide actionable recommendations to improve campaign targeting and measurement accuracy.
- Continuously refine and optimize tracking setups for better performance attribution.
Cross-Functional Collaboration & Development
- Work closely with developers to define tracking metrics for new and existing web properties.
- Identify inefficiencies in tracking workflows and propose process improvements.
- Stay updated on industry best practices and emerging trends in digital measurement attribution and analytics.
AI Integration & Workflow Enhancement
- Propose and implement AI solutions that enhance data validation error detection and reporting workflows.
- Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.
Requirements :
Attributes we re looking for:
- Highly detail-oriented with a strong sense of accountability.
- Excellent problem-solving and troubleshooting skills.
- Strong communication skills and proactive collaboration with cross-functional teams.
- Adaptable and resourceful in a fast-changing environment.
- Process-oriented with the ability to document and standardize workflows.
- Eager to stay ahead of industry trends in analytics attribution and ad tech.
- Comfortable using AI to enhance productivity reduce manual effort and improve decision-making.
- Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows.
Requirements
- Proven expertise in Google Tag Manager (GTM) Google Analytics 4 (GA4) and Looker Studio.
- Hands-on experience with conversion tracking across multiple advertising platforms (Facebook Google Nextdoor Newsbreak MediaGo Taboola Outbrain).
- Strong troubleshooting and debugging skills for analytics and tracking issues.
- Familiarity with media buying workflows and performance KPIs.
- Solid understanding of attribution models and data accuracy best practices.
- Ability to work both independently and collaboratively in a remote environment.
- Strong analytical skills and a data-driven mindset.
- Inquisitive and proactive you don t wait for direction; you look for the why and bring solutions
- Strong organizational habits and ability to switch context between quick-turn tasks and longer-term projects
- Comfortable in a fast-paced ever-changing environment. You re resilient flexible and quick to adapt when priorities shift or projects evolve
- Creative and can think outside the box for tooling or process solutions to improve workflows.
- Demonstrated experience using AI tools (e.g. ChatGPT automation scripts AI reporting assistants) to improve workflows or performance.
- Ability to evaluate and adopt new AI tools to enhance tracking reporting or collaboration processes.
- Excellent writing and communication skills in English
What we offer:
Flexible Remote Work.
Enjoy the freedom to work from any comfortable location within the CET time zone allowing you to create your ideal work environment.
Work-Life balance:
Full-time employment with a flexible schedule to accommodate your personal needs
Generous paid vacation policy to ensure you have time to recharge
Emphasis on maintaining a healthy work-life balance
Comprehensive benefits:
Attractive benefits package to support your health and well-being
Performance-based bonus system to reward your contributions
Professional growth:
Collaborate with a highly skilled and professional team
Opportunities for continuous learning and career advancement
Unique work culture.
Join a diverse international team that values innovation collaboration and mutual respect.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
