Global SX Email Specialist
Global SX Email Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
DEADLINE FOR APPLICATIONS
30 August 2025-23:59-GMT01:00 Central European Time (Rome)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.
ABOUT WFP
The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.
At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.
WHY JOIN WFP
WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive diverse and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
POSITION TITLE: Global SX Email Specialist
ORG UNIT: Private Partnerships Division (PSP)
DUTY STATION: Remote
CONTRACT TYPE: Short-Term Regular Consultant
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Sophie Webster
ORGANIZATIONAL CONTEXT
WFP is committed to growing private sector fundraising with a focus on scaling up Individual Giving revenue. Individual Giving is recognized as a fundraising source that has been successfully used by other UN agencies to generate the bulk of their private sector income. Additionally Individual Giving can provide a high proportion of unrestricted income which is critical to supporting the long-term goals of country strategic plans (CSPs).
The focus is a digital-first strategy working through a centralised global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi channel loyalty programme.
In the first year of the new growth strategy the Roma HQ IG team recruited c130k new supporters (both regular monthly givers and single givers) from over 130 countries primarily through digital advertising with some local DRTV testing. With annual income soaring tenfold from $3m in FY19 to $30m in FY23. But the growth ambitions go far beyond team have also recently onboarded a global supporter experience agency who enable a truly multi channel approach to deepening connections supporters have with WFP and building loyalty. The tech stack supporting this activity is solid with platforms such as Marketing Cloud and Tableau in place to enable a strong data driven supporter experience programme. While we will offer a range of channels to deepen supporters email remains likely to be our main communicaiton channel with plenty of opportunity to really enhance and improve our existing offering.
PURPOSE OF THE ASSIGNMENT
This role will play a critical part in our supporter experience (SX) team by improving how all our email activity contributes to building a best in class supporter experience and drive stronger engagement and loyalty rates. The role will be comfortable developing onboarding journeys/annual calendar-based email communications plans as well as running ongoing testing and optimization activities.
KEY RESPONSIBILITIES
the development delivery and execution of the email fundraising component of WFPs Supporter Experience offer
review and optimise 2025/6 plans and identify areas for development linked to increased performance and income
the WFP data segmentation model in align with the email marketing programme and make recommendations on email communications and engagement
closely with Global Content and Supporter journey consultant to ensure the content needs of the email SMS messenger programme is sufficiently met in terms of content gathering and production
at how best WFP could use email/SMS/messenger as an non-financial / engagement tool and the best tools/technics/approach to deepening the connection we have with donors through this main communications channel
a testing roadmap for 2025/6 and beyond for email marketing aimed at optimising performance across a number of core metrics
members of the SX team to increase their email marketing knowledge base and skillset
a monitoring and evaluation process for email marketing so learnings are capture and the effectiveness of the programme is continuously being measuring and optimised
and make recommendations on the rollout of two new fundraising marketing channels SMS & Messenger
abreast if industry developments and incorporate them into the WFP programme
the 2026 email marketing strategy
DELIVERABLES AT THE END OF THE CONTRACT
Testing roadmap to ensure optimization performance of email and onboarding journeys
2026 email marketing strategy
Recommendations on how to use email as a non financial/engagement tool
QUALIFICATIONS AND EXPERIENCE REQUIRED
Work history
At least 5 years progressive experience running email marketing in a fundraising or marketing environment.
Non for profit and/or commercial experience
Experience of strategic planning of email programmes with good tactical hands on experience of testing and optimization preference of working on global email programmes
Education
Advanced University degree in marketing or other relevant field - or First University degree with additional years of related work experience and/or trainings.
Desirable experience
Had some experience planning and delivering SMS and messenger (incl. WhatsApp) marketing/fundraising strategies
Familiar with Facebook ad manager and has some knowledge of deploying paid Facebook advertising
Preferable Experience of working on Marketing Cloud
Soft skills
Strong communication skills
Good analytical and data driven evidence led approach to fundraising and marketing
Strong relationship building
Good attention to detail
Ability to think creatively
Good supportive team player
Ability to form strong relationships and thrive in complex stakeholder environments
Languages
Excellent command of spoken and written English.
Preferable Arabic speaker
Advantage one of the other UN languages (Chinese Russian Spanish French)
WFP LEADERSHIP FRAMEWORK
WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.
Click here to access WFP Leadership Framework
REASONABLE ACCOMMODATION
WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:
NO FEE DISCLAIMER
The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.
REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION
We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).
Once your profile is completed please apply and submit your application.
Please make sure you upload your professional CV in the English language
Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time
Please contact us at in case you face any challenges with submitting your application
Only shortlisted candidates will be notified
All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.
Required Experience:
Exec
Employment Type
Full-Time
