Director, Campaign & Strategy GTM
Director, Campaign & Strategy GTM
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Job Description
Position Summary
Headquartered in Ridgefield Park N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its eco-conscious products practices and operations.People Excellence Change Integrity Co-prosperity
Job Description
Samsungs Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone Tablet PC Smartwatch Buds Smart Ring Samsung Health Samsung Wallet and more all powered by the groundbreaking Galaxy AI technology.
Reporting to the Senior Director of Brand & Integrated Marketing the Director of MX Campaign Strategy & GTM Activation is responsible for leading the teams to develop campaign strategy integrated marketing plans go-to-market activation execution and measurement of full-funnel marketing campaigns and programs towards annual and quarterly revenue targets. Owner of critical internal stakeholder relationships (Product Marketing Finance Retail Ecomm) Carrier/Partner collaboration and external agency partners.
Role and Responsibilities
Insights-driven campaign strategy development and ownership:
- Translate business and product goals into multi-channel marketing campaign strategy
- Develop integrated campaign briefs with clear objectives target audience key messages and KPI/success metrics across the funnel for product launch sustain initiatives seasonal campaigns and culture moments
- Collaborate with product influencer partnership PR social media CRM and carrier marketing and creative teams to develop campaign strategies that ensure adaptation of global strategies for local activation to US consumer
- Align timing and execution across teams and geographies
- Own campaign strategy and evangelize during key leadership meetings at the strategic business reviews (with SEA and Global business leadership).
Channel integration and flawless execution
- Establish campaign thru-line and collaborate with marketing stakeholders across influencer partnership PR social media CRM and channel marketing to build comprehensive and effective plans that support US-focused brand product and business objectives
- Create and manage timelines communicate progress & blockers and ensure all stakeholders are looped in and accountable
- Lead tracking analysis and reporting against established KPIs
Cross-category marketing visions and initiatives
- Lead MX cross-portfolio initiatives: CRN (Certified Renewed) Why Galaxy Try Galaxy: from insights analysis to campaign strategies marketing briefs planning execution and measurement learning agenda.
- Deliver innovative ways to create new sources of business growth through audience channel partner expansion strategic go-to-market and creative innovation.
People leadership
- Lead and grow a team of integrated marketers foster a culture of respect ownership collaboration and innovation.
- Own strategic relationships with key internal and external stakeholders to build insights-driven campaign strategies foster collaboration and cross-functional innovation.
Skills and Qualifications
Minimum Qualifications
- Bachelors Degree in related field (business marketing communications)
- 12 years of relevant experience in strategic marketing or sales
- Strategic thinking problem solving at a complex and fast pace ability to navigate conflicting priorities and stakeholders within SEA and Globally.
- Exceptional communication skills (both written and verbal) to effectively work with all stakeholders (internal agency account teams customer teams Suwon etc.)
Preferred Qualifications:
- Track record of leading integrated campaign development and go-to-market activation for a complex product portfolio.
- Experience growing global brands with a focus on technology lifestyle and entertainment industries.
- Ability to translate global frameworks into campaigns relevant for the US.
- Experience managing and developing high-performing teams.
- Strong analytical and data-driven decision-making skills. Ability to dissect large amounts of data into clear opportunities for marketing and business.
- A positive all-hands-on-deck attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team and agency partners.
- Able to pivot strategically based on campaign & channel performance and evolving business need.
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Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.
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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Director
Employment Type
Full-Time
